You Have To Study The Education IT Market To Make A Sale

By Bernadette Wilson

Business Solutions magazine interviewed industry experts for the Business Solutions 2014 Partner Program Insider article on the top opportunities for solutions providers in the education vertical. In addition, BSM asked their opinions on the current health of the education market from a potential IT spend perspective.Their responses show that to answer this question, you have to define which part of the market and which time of year you’re referring to — unless you’re talking about security.

• Ajay Jain, President, CEO of Quantum Secure: The education market can be broken down into several categories based on grade level, and whether they are public systems or privately held. The financial health of these various market segments can vary greatly based on budget and grant availability, but the need for intelligent Physical Identity Access Management (PIAM) solutions clearly exist across all segments to better protect people, property and assets.

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