Zebra Technologies' MPact Improves Customer Engagement

Utilizing WiFi and Bluetooth Smart Technology Personalizes Customer Experience

BlueStar, a leading global distributor of Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to introduce MPact Location Solutions from Zebra Technologies. Utilizing Bluetooth Smart beacons, or a company's WiFi, Zebra's MPact Platform for mobile marketing allows businesses to provide their customers and guests with the ultimate personalized experience.

MPact allows business owners to see where customers are, permissively, in their facilities in real-time, creating the opportunity to take action based on that information. Determining where guests are located, the program can automatically display helpful and promotional messages on customers' personal Smart devices relevant to their location and moment of need, allowing for a more unique and customizable way to reach each guest.

MPact provides three tiers of locationing for customer engagement: presence, zone, and position. This allows business owners to know where customers are within a facility, how long they've spent in certain areas and for what types of products or services they may be searching. The vast amount of customization provided each guest will help him or her feel more welcome and important to the companies catering to their experience.

With a unified platform that delivers both WiFi locationing and Bluetooth Smart-based, micro-locationing, engaging customers in real time as they're in-store becomes simple and cost-effective. For more information on Zebra's MPact Location Solutions, please visit our site: http://www.bluestarinc.com/us-en/manufacturers/manufacturer-microsites/zebra/featured-products/location-solutions-mpact.html

About BlueStar
BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, visit www.bluestarinc.com.