Zoo & Aquarium Mobilizes Online Sales And Improves Guest Experience With Mobile Web Store

Point Defiance Zoo & Aquarium (PDZA) located in Tacoma, Washington, has 792 animals and 98 different species on display. Founded in 1905, the facility covers 29 acres of land within Point Defiance Park and offers gorgeous views of Mount Rainier, the Olympic Mountains and Puget Sound. The only combined zoo and aquarium in the Pacific Northwest, the site attracts over 700,000 visitors a year.

The Zoo, which is part of Metro Parks Tacoma, has been a Gateway customer since 2001 and has used the eGalaxy Web Store to sell general admission and their annual Zoolights event tickets for five years. Following a huge success with online sales in 2012, PDZA decided to take their online offerings to the next level in 2013, implementing the eGalaxy Mobile Web Store in July for general admission and offering Zoolights tickets through their mobile site for the first time during the holiday season.

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