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White Paper: Breaking The Barriers - Selling Managed Services To SMBs
Managed services is generating more 'buzz' than ever before, yet many aspiring managed service providers (MSPs) are continuing to face challenges convincing companies, especially small- and mid-size businesses (SMBs), to adopt this new approach to support.
Ironically, SMBs often face even greater challenges keeping their IT systems and software applications up and running because they are under-staffed. Although SMBs are often not as technology-driven, they are no less dependent on technology to operate successfully. They also recognize that they must refocus their limited resources on their core business because of escalating competitive pressures and customer demands.
Then, why are MSPs experiencing resistance among SMBs despite growing evidence that managed services can significantly improve system and application availability, and generate measurable cost savings?
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