ECM Executive Commentary

  1. 7 Steps To A Seamless Email Marketing Campaign
    6/29/2015

    Email marketing campaigns can be extremely effective, and are a relatively inexpensive marketing tactic. Assuming you’ve built up your prospect database, an email marketing campaign ensures you’ll reach a large audience with your message — whether you’re sharing educational “thought leadership” content, unveiling a new product offering, or following up after an event.

  2. ECM: Gearing Up For A Much Bigger Race
    6/26/2015

    AIIM’s CEO John Mancini explains why Enterprise Content Management (ECM) is preparing for a new age.

  3. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign
    6/26/2015

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  4. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers
    6/23/2015

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.

  5. 5 Ways IT Solutions Providers Can Attract And Retain Millennial Talent
    6/17/2015

    Millennials are transforming the workplace. Although often regarded as entitled and self-centered, this generation is actually more energetic, motivated, and goal-oriented than it gets credit for. It’s just that millennials like to do things differently.

  6. Mobilegeddon: Is Your Business Ready?
    6/9/2015

    Smartphones. Social media. Instant communication. Our world is ever changing and evolving. Along with these changes in technology come changes in how businesses operate. One of the biggest changes can be seen through business’ presence on social media and via their organizations’ websites.

  7. 7 Reasons To Provide Quarterly Reports To Your Managed Services Customer
    6/8/2015

    Managed IT services providers (MSPs) must ensure that their service delivery objectives are in line with their client’s business objectives. The common aspiration of an MSP is to provide a service that their client finds valuable and thus indispensable.

  8. Ask Coach: How Do I Get My IT Solutions Provider’s Employees To Take Ownership Of Responsibilities?
    6/3/2015

    How do I get people to step up and take ownership of responsibilities so I can get out of the middle of things?

  9. 3 Business Challenges Solved By Managed Print Services
    6/2/2015

    As organizations move toward digital workflows and traditional printing continues to decline, resellers and dealers are promoting managed print services (MPS) as a way to drive growth. With MPS, businesses can simply turn the entire process of office printing over to a third-party service provider to reduce overall printing costs and optimize the entire print environment.

  10. Advice For The IT Channel: 4 Ways To Market Your Business
    5/27/2015

    If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.

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