ECM Executive Commentary

  1. The Pitfalls Of Automated Social Media Tools
    7/18/2014

    Like almost any marketing tool, social media can be a two-edged sword. If handled with care, a tweet can be engaging and appealing, generating brand awareness and positive consumer responses; if they are thoughtless or insensitive, they can severely damage your brand.

  2. Things To Include In Your Elevator Speech
    7/17/2014

    In this age of social media, coupled with our instant access to information from anywhere at any time, you might think the need for a traditional elevator pitch is obsolete. However, the old sales practice of crafting a short, succinct introduction to your organization may be more relevant than ever. 

  3. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  4. Look For The Signs: Company Communication Enhanced By Digital Signage
    7/9/2014

    Do you have clients with teams losing efficiency behind a backlog of emails, chats, and memos? Most companies go through it at one time or another, and if you haven’t yet — now is the time to educate yourself on preventing poor communication in the workplace. You can read countless articles forewarning the consequences of bad communication, but what creates this lack of communication in the first place? What precautions can your customers take against it?

  5. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

  6. 7 Reasons NOT To Offer Service Package Options
    7/3/2014

    When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks

  7. Creating Fully Accessible Web Content: The Industrial Approach
    6/26/2014

    How are your clients — or you — dealing with the challenge of accessibility? Chances are, you are doing a fine job in terms of accessible facilities and architecture, perhaps with your internal hiring policies and maybe even with your website. It’s a lot less certain whether you and your clients are doing as good — and legally compliant — a job around the content on your websites.

  8. How To Establish Recurring Revenue Streams Through Printing Solutions
    6/23/2014

    In any business, it’s important to establish a recurring revenue stream. In the office equipment industry, a recurring revenue stream can come from not only selling the hardware (printers or copiers), but also selling the software solutions that are most appropriate for a customer’s business needs. For example, selling multifunction devices bundled with a compatible and/or complementary software solution can boost not only the initial sale but will also help to establish a recurring revenue stream with these three key segments: installation, peripherals, and maintenance.

  9. Changes In The Air For Channel Incentive Programs; Resellers Stand To Gain
    6/20/2014

    Last month, I hosted a webinar during which I talked about parago’s recent survey of channel marketers. One thing our research pointed out was their desire to grow beyond pure sales incentives, and start including the behaviors that support sales. But they also told us they’re having difficulty figuring out exactly how to do that.

  10. Channel Sales Vendor/Partner Relationships: What Vendors Want
    6/17/2014

    When a vendor is recruiting you, be aware of and prepared for the specific characteristics they want in a partner. Does your company fit the profile the vendor is looking for?

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