ECM Executive Commentary

  1. Leadership Lessons Learned By A Systems Integrator On A 7,500-Mile Rally To Mongolia

    The most important leadership lessons come from the least likely scenarios. I’ve found this to be true throughout my career as an entrepreneur and executive, and it’s part of the reason I’ll spend a few weeks this summer driving thousands of miles across Europe in a tiny car I rescued from the scrap heap.

  2. IT Solutions Providers: Shhh, Here’s The Secret Behind Every Great Social Media Strategy

    Somewhere along the line, someone in your organization probably said, “Hey, we need to get on social media!” So maybe someone set up a Facebook page, a Twitter account, and LinkedIn profile.

  3. 7 Steps To A Seamless Email Marketing Campaign

    Email marketing campaigns can be extremely effective, and are a relatively inexpensive marketing tactic. Assuming you’ve built up your prospect database, an email marketing campaign ensures you’ll reach a large audience with your message — whether you’re sharing educational “thought leadership” content, unveiling a new product offering, or following up after an event.

  4. ECM: Gearing Up For A Much Bigger Race

    AIIM’s CEO John Mancini explains why Enterprise Content Management (ECM) is preparing for a new age.

  5. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  6. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.

  7. 5 Ways IT Solutions Providers Can Attract And Retain Millennial Talent

    Millennials are transforming the workplace. Although often regarded as entitled and self-centered, this generation is actually more energetic, motivated, and goal-oriented than it gets credit for. It’s just that millennials like to do things differently.

  8. Mobilegeddon: Is Your Business Ready?

    Smartphones. Social media. Instant communication. Our world is ever changing and evolving. Along with these changes in technology come changes in how businesses operate. One of the biggest changes can be seen through business’ presence on social media and via their organizations’ websites.

  9. 7 Reasons To Provide Quarterly Reports To Your Managed Services Customer

    Managed IT services providers (MSPs) must ensure that their service delivery objectives are in line with their client’s business objectives. The common aspiration of an MSP is to provide a service that their client finds valuable and thus indispensable.

  10. Ask Coach: How Do I Get My IT Solutions Provider’s Employees To Take Ownership Of Responsibilities?

    How do I get people to step up and take ownership of responsibilities so I can get out of the middle of things?