ECM Executive Commentary

  1. Sales Is Still A Numbers Game
    8/21/2014

    But, the numbers that you need to monitor and measure have changed dramatically, and I do mean dramatically. Back in my early days of selling for IBM, one of our management's mantra was “calls plus presentations equals sales,” and that worked.

  2. Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 3)
    8/19/2014

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  3. Advice After The Joplin Tornado: Put A Disaster Recovery In Place Now
    8/19/2014

    Late in the afternoon on May 22, 2011, an EF5 tornado tore a mile-wide swath through the southern part of Joplin, Missouri. It was the deadliest tornado in the U.S. since 1947 and has proven to be the costliest single tornado in U.S. history with more than $2.2 billion in insurance payouts.

  4. Does Your Brand Translate From Traditional To Online Media?
    8/14/2014

    As consumers move toward digital media for brand information, it’s the perfect time to reassess how a brand translates from traditional media to online media. A consumer’s opinion about any brand is shaped from the moment they enter the brand search term, or related keywords in any search engine — such as Google or Yahoo. The impact of these search results on the consumer perception of the brand is known as Search Perception Impact (SPI).

  5. Ask The Consultant: How Do I Manage My Energy To Sustain A High Level Of Productivity?
    8/14/2014

    My short answer is this: improve your focus, habits, exercise, nutrition, and sleep in ways that help you.

  6. How To Make Channel Incentive Programs A True Win-Win
    8/14/2014

    The speed at which technology is creating new products and services is increasing exponentially. For resellers — particularly those in the IT sector — this nets out to increased pressure not only to sell, but to stay abreast of a constant stream of technological advancements.

  7. The Real Difference Between Business Tools And A True PSA
    8/8/2014

    When it comes to tools to run your business, it boils down to a total of two: an accounting package and a PSA (professional services automation) package.You can use your accounting package for taxes, bill paying, and payroll — and your PSA for everything else.

  8. Why Sharing — Not Managing — Is The Key To Leveraging Data
    7/31/2014

    Full, comprehensive, 100 percent-accurate data is a fairy tale that all organizations are sold by large software vendors. Everyone wants to believe. The reality is that an organization is an organic, dynamic, and ever-changing entity. Chasing this myth paralyzes companies from sharing information so we are stuck in a cycle where the information flow just stops. 

  9. Why Your Desktop Should Be Born In The Cloud
    7/30/2014

    Technology historians tell us that the idea of cloud computing dates back to at least the mid-’90s. That may be true, but the term’s more likely been in vogue since Amazon’s Elastic Compute Cloud hit the market 10 years later. In the years since, there’s been a steady and ever-growing migration to this model.

  10. You Never Get A Second Chance: Onboarding Your New Employees
    7/30/2014

    You’ve hired a new employee: congratulations!  It took hours of work and lots of expense to make that happen, and your team is relieved to know help is on the way. The new employee is excited too. They show up on day one, ready and eager to begin the next chapter of their working lives. But there’s just one problem: nothing was prepared. The receptionist doesn’t know who they are; their manager isn’t at that location; and they have no desk, computer or phone. At this point they are beginning to think they may have made a bad choice. 

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