ECM Executive Commentary
So Many Resources, So Little Time
With so much information available, it helps to have good recommendations that help you find valuable resources. Mary Ellen Grom, Vice President of US Marketing for SYNNEX Corporation shares a list of a few helpful books and websites that keep her focused on what matters day to day, both professionally and personally.
2014: The Year Of The Cloud
Ray Emirzian of docStar tells why businesses should — and will — leverage cloud services.
Winning the Strategic Account Manager Talent War
John DeSarbo of ZS Associates explains the importance of finding strategic account managers with the right skill set and drive to succeed.
Key Performance Indicators To Live (Or Die) By
David Wilkeson of MSP Advisor lists some universal KPIs that every managed services operation should monitor closely.
Navigating Channel Cross-Currents In 2014
Gina Gallo of Stratix asks four questions that can help you compete more effectively in the new year.
Don’t Let CryptoLocker Hold You or Your Customers Ransom
Mike Foreman of AVG Technologies explains the threat from CryptoLocker ransomware infections and what you can do to protect your business' and your customers' data.
Use YouTube At Your Own Risk
Clint Hofer of Slingfly Media tells what to do — and not to do — to help use video to reach your goal of expanding your brand and creating leads.
The Most Important And Most Overlooked Sales Metric
Gil Cargill of Cargill Consulting Group explains the value of tracking the ratio of first meetings to first orders.
Channel Sales Vendor/Partner Relationships: Part 5
In this final part of the series, Dede Haas, channel sales strategies with DLH Services, shares responses to her earlier articles including real stories and advice from the channel.
Subtle (And Not So Subtle) Ways You’re Turning Off Customers
Robin Robins of Technology Marketing Toolkit shares a reminder that marketing is often largely a matter of trust.