ECM Executive Commentary

  1. How To Use Video To Promote And Enhance Your Business
    11/12/2014

    Everyone loves watching movies, and video is one of the top marketing tools in today’s business arena. But how do you make the transition from simply entertaining your viewers to growing and enhancing your business?

  2. Ask The Consultant: How Accountable Executives Turn Learning At Industry Events Into Action
    11/12/2014

    Why do you attend industry conferences? How do you turn the knowledge, contacts and experience into actionable value? Who is accountable for making sure this happens? These are the types of questions I hear business owners and executives ask themselves before, during, and after the events and meetings.

  3. Are You Drifting? The Danger Of Settling For “Good Enough”
    11/7/2014

    One of the mantras at HTG is the persistent pursuit of excellence rather than attempting to attain the ever elusive state of perfection. We prefer action and movement rather than the paralysis that naturally results from constant analysis.

  4. Never Enough Time? 5 Key Professional Processes To Automate
    11/6/2014

    The last 10 years have brought endless new technology into our personal lives. We no longer use maps, phone books, or disposable cameras because smartphones have automated these tasks to require little more than the click of a button on our iPhones.

  5. Make Sure Your Decision To Rebrand Is For The Right Reasons
    10/27/2014

    Branding refers to the identity of a company or a product in its desired market. Branding is more than a logo or a product on its own. It is a promise of quality and reputation. It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.

  6. 6 Keys To Managing Customer Relationships
    10/23/2014

    When looking toward a high-growth business, you should find the amount of attention you can devote to each customer becomes increasingly stretched as your company develops and your client base expands. As always, managing customer relationships should be seen as a priority activity. Customers look for a high level of service, and regardless of the quality of the product or service you provide, they will not stay loyal to you on a long-term basis unless you treat them properly before and after a sale.

  7. Ask Coach: How To Get The Most From Attending A Professional Conference
    10/23/2014

    How can I ensure an ROI on investments such as professional conferences?

  8. Who Needs To Rebrand When You Can “Bounce” To Future Success?
    10/21/2014

    How often do we think of implementing a radical structural fix when an attitude and leadership adjustment could be the remedy? Such a radical reaction may be to rebrand and/or relaunch when, in fact, our problems can be overcome with a systematic approach to improved team performance.

  9. Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 5)
    10/21/2014

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful.  A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  10. Four Keys To Managing Customer Relationships
    10/17/2014

    By 2020, customer experience will overtake price and product as the key brand differentiator. You could be offering the best product or service on the market, but if you don’t treat your customers properly before, during, and after a sale, you will never be able to build a mutually-beneficial partnership that keeps them coming back. Undoubtedly, loyal customers are your most valuable business asset.

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