ECM Executive Commentary

  1. Advice After The Joplin Tornado: Put A Disaster Recovery In Place Now
    8/19/2014

    Late in the afternoon on May 22, 2011, an EF5 tornado tore a mile-wide swath through the southern part of Joplin, Missouri. It was the deadliest tornado in the U.S. since 1947 and has proven to be the costliest single tornado in U.S. history with more than $2.2 billion in insurance payouts.

  2. Does Your Brand Translate From Traditional To Online Media?
    8/14/2014

    As consumers move toward digital media for brand information, it’s the perfect time to reassess how a brand translates from traditional media to online media. A consumer’s opinion about any brand is shaped from the moment they enter the brand search term, or related keywords in any search engine — such as Google or Yahoo. The impact of these search results on the consumer perception of the brand is known as Search Perception Impact (SPI).

  3. Ask The Consultant: How Do I Manage My Energy To Sustain A High Level Of Productivity?
    8/14/2014

    My short answer is this: improve your focus, habits, exercise, nutrition, and sleep in ways that help you.

  4. How To Make Channel Incentive Programs A True Win-Win
    8/14/2014

    The speed at which technology is creating new products and services is increasing exponentially. For resellers — particularly those in the IT sector — this nets out to increased pressure not only to sell, but to stay abreast of a constant stream of technological advancements.

  5. The Real Difference Between Business Tools And A True PSA
    8/8/2014

    When it comes to tools to run your business, it boils down to a total of two: an accounting package and a PSA (professional services automation) package.You can use your accounting package for taxes, bill paying, and payroll — and your PSA for everything else.

  6. Why Sharing — Not Managing — Is The Key To Leveraging Data
    7/31/2014

    Full, comprehensive, 100 percent-accurate data is a fairy tale that all organizations are sold by large software vendors. Everyone wants to believe. The reality is that an organization is an organic, dynamic, and ever-changing entity. Chasing this myth paralyzes companies from sharing information so we are stuck in a cycle where the information flow just stops. 

  7. Why Your Desktop Should Be Born In The Cloud
    7/30/2014

    Technology historians tell us that the idea of cloud computing dates back to at least the mid-’90s. That may be true, but the term’s more likely been in vogue since Amazon’s Elastic Compute Cloud hit the market 10 years later. In the years since, there’s been a steady and ever-growing migration to this model.

  8. You Never Get A Second Chance: Onboarding Your New Employees
    7/30/2014

    You’ve hired a new employee: congratulations!  It took hours of work and lots of expense to make that happen, and your team is relieved to know help is on the way. The new employee is excited too. They show up on day one, ready and eager to begin the next chapter of their working lives. But there’s just one problem: nothing was prepared. The receptionist doesn’t know who they are; their manager isn’t at that location; and they have no desk, computer or phone. At this point they are beginning to think they may have made a bad choice. 

  9. Is Your Workforce Ready For The Internet Of Everything?
    7/25/2014

    Futurist Ray Kurzweil believes that the 21st century will be equivalent to 20,000 years of progress at today’s rate — about 1,000 times greater than the 20th century. In just the first two decades of the 21st century, the pace of this progress has created opportunities as well as challenges for businesses and governments around the world. A primary driver of these changes is the Internet of Everything (IoE).

  10. The Pitfalls Of Automated Social Media Tools
    7/18/2014

    Like almost any marketing tool, social media can be a two-edged sword. If handled with care, a tweet can be engaging and appealing, generating brand awareness and positive consumer responses; if they are thoughtless or insensitive, they can severely damage your brand.

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