ECM Executive Commentary

  1. Tips To Identify And Leverage A Wedge To Break Into Managed Services
    9/15/2014

    A few years ago, one of my vendors held an online event with author Randy Schwantz as guest. Schwantz had written two books about using “The Wedge” to displace your competitor’s and win more clients. After an hour on the phone, I was hooked. The very next week I used some of these techniques in a prospect meeting to ultimately get my competition fired and land the client’s entire business — a client from which I am still making monthly recurring revenue. I have used these techniques ever since with great success.

  2. Top 5 Tips For Developing A Customer Satisfaction Survey
    9/10/2014

     “How satisfied are you with the service you received?" It’s an age old question companies ask their customers year after year. But, as a consumer, does it really mean anything to you? More importantly, does it make you feel like the company actually cares about you?

  3. How To Identify An Ideal Channel Program
    9/10/2014

    As most businesses develop and expand, their lists of partnerships and alliances expand as well. This is not a coincidence. Part of a business’ growth potential comes in its ability to profit from successful channel partner relationships. However, a key component of this strategy is the symbiotic nature of these arrangements. A vendor’s business only benefits if its channel partner does, and the channel partner will benefit the most from the relationship if the vendor puts the time into making it a competitive reseller. So, it’s in everyone’s best interest to prepare the partners to maximize their potential. As a channel partner, how can you spot these programs? It all comes down which vendors offer the proper training.

  4. Why You Should Charge Your Customers More
    9/3/2014

    Whether you provide conventional IT, cloud backup services, professional automation packages or high tech security, you can and should charge your customers more than you currently do.

  5. What Keeps CIOs/CSOs Awake At Night?
    8/29/2014

    In today’s business climate, the only thing faster than the rapid pace of business might be the even faster pace of technology. As a trusted solutions provider the more you can talk technology and business with a CIO, the more success you’re going to have. With that in mind, here’s a look at four technologies that keep CIOs awake at night, and how you can help them rest easy.

  6. Ask Coach: How Do I Establish Credibility As A Leader?
    8/27/2014

    How do I establish my credibility as a leader to execute on the change that folks want to see happen?

  7. From Peer Power: M&A As A Growth Strategy
    8/22/2014

    Without a doubt, one of the hottest growth tactics in the IT market right now is the use of  mergers and acquisitions (M&A) as a strategy. Having done seven of these transactions during the time I owned an MSP, there is no doubt that I’m a believer in the tactic as a great approach to growth. 

  8. Hiring In The IT Channel: Finding People With The Right Skills Is Just The Beginning
    8/21/2014

    Recently, I was having lunch with the CEO of an IT security company and we were talking about what she really needs in IT staff.  “Let me tell you what I don’t need,” she said. “I don’t need somebody who will work 9:00 to 5:00 and go home thinking that his or her day is done.  I don’t need somebody who is going to hide behind a computer. What I do need are people who will give everything they have to my company and my end clients.”

  9. Sales Is Still A Numbers Game
    8/21/2014

    But, the numbers that you need to monitor and measure have changed dramatically, and I do mean dramatically. Back in my early days of selling for IBM, one of our management's mantra was “calls plus presentations equals sales,” and that worked.

  10. Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 3)
    8/19/2014

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

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