ECM Executive Commentary

  1. The Real Difference Between Business Tools And A True PSA
    8/8/2014

    When it comes to tools to run your business, it boils down to a total of two: an accounting package and a PSA (professional services automation) package.You can use your accounting package for taxes, bill paying, and payroll — and your PSA for everything else.

  2. Why Sharing — Not Managing — Is The Key To Leveraging Data
    7/31/2014

    Full, comprehensive, 100 percent-accurate data is a fairy tale that all organizations are sold by large software vendors. Everyone wants to believe. The reality is that an organization is an organic, dynamic, and ever-changing entity. Chasing this myth paralyzes companies from sharing information so we are stuck in a cycle where the information flow just stops. 

  3. Why Your Desktop Should Be Born In The Cloud
    7/30/2014

    Technology historians tell us that the idea of cloud computing dates back to at least the mid-’90s. That may be true, but the term’s more likely been in vogue since Amazon’s Elastic Compute Cloud hit the market 10 years later. In the years since, there’s been a steady and ever-growing migration to this model.

  4. You Never Get A Second Chance: Onboarding Your New Employees
    7/30/2014

    You’ve hired a new employee: congratulations!  It took hours of work and lots of expense to make that happen, and your team is relieved to know help is on the way. The new employee is excited too. They show up on day one, ready and eager to begin the next chapter of their working lives. But there’s just one problem: nothing was prepared. The receptionist doesn’t know who they are; their manager isn’t at that location; and they have no desk, computer or phone. At this point they are beginning to think they may have made a bad choice. 

  5. Is Your Workforce Ready For The Internet Of Everything?
    7/25/2014

    Futurist Ray Kurzweil believes that the 21st century will be equivalent to 20,000 years of progress at today’s rate — about 1,000 times greater than the 20th century. In just the first two decades of the 21st century, the pace of this progress has created opportunities as well as challenges for businesses and governments around the world. A primary driver of these changes is the Internet of Everything (IoE).

  6. The Pitfalls Of Automated Social Media Tools
    7/18/2014

    Like almost any marketing tool, social media can be a two-edged sword. If handled with care, a tweet can be engaging and appealing, generating brand awareness and positive consumer responses; if they are thoughtless or insensitive, they can severely damage your brand.

  7. Things To Include In Your Elevator Speech
    7/17/2014

    In this age of social media, coupled with our instant access to information from anywhere at any time, you might think the need for a traditional elevator pitch is obsolete. However, the old sales practice of crafting a short, succinct introduction to your organization may be more relevant than ever. 

  8. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  9. Look For The Signs: Company Communication Enhanced By Digital Signage
    7/9/2014

    Do you have clients with teams losing efficiency behind a backlog of emails, chats, and memos? Most companies go through it at one time or another, and if you haven’t yet — now is the time to educate yourself on preventing poor communication in the workplace. You can read countless articles forewarning the consequences of bad communication, but what creates this lack of communication in the first place? What precautions can your customers take against it?

  10. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

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