General Computing Executive Commentary

  1. Things To Include In Your Elevator Speech
    7/17/2014

    In this age of social media, coupled with our instant access to information from anywhere at any time, you might think the need for a traditional elevator pitch is obsolete. However, the old sales practice of crafting a short, succinct introduction to your organization may be more relevant than ever. 

  2. 3 Security Strategies Worth Considering Along With EMV, BYOD
    7/17/2014

    A spate of high-profile data breaches and the ongoing threats posed by antiquated magnetic stripe technology has created the need for transformation across the retail and financial sectors — including the upcoming adoption of Europay-MasterCard-Visa (EMV) global standard chip cards throughout the U.S.

  3. Is Cloud Profitability An Oxymoron?
    7/14/2014

    The IT channel exists because businesses — especially SMBs — have a difficult time keeping up with the demands of IT. Yet with the growing adoption of cloud computing, some industry pundits are questioning where the channel fits. To successfully ride this shifting IT environment, channel companies must move their focus from technology provider to service provider. In this way, channel companies can remain relevant and become even more valuable to their overloaded SMB customers.

  4. Is Your Cloud-Based Phone Provider Your Competition?
    7/14/2014

    If you are a managed services provider (MSP), odds are you are constantly seeking new partners who can help you offer new products and services while complementing your existing lines of business.  Finding the right fit can be enough of a challenge — but did you know that some cloud-based phone service providers may, in some ways, be your competition? 

  5. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  6. Look For The Signs: Company Communication Enhanced By Digital Signage
    7/9/2014

    Do you have clients with teams losing efficiency behind a backlog of emails, chats, and memos? Most companies go through it at one time or another, and if you haven’t yet — now is the time to educate yourself on preventing poor communication in the workplace. You can read countless articles forewarning the consequences of bad communication, but what creates this lack of communication in the first place? What precautions can your customers take against it?

  7. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

  8. Adding These 3 Services Will Build Stickier Customer Relationships
    7/9/2014

    One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?

  9. 5 Ways To Protect Your SMB Customers’ VoIP Networks From Getting Hacked
    7/9/2014

    The term “security through obscurity” once may have applied to Voice over Internet Protocol (VoIP). Several years ago, few individuals and even fewer businesses relied on VoIP. But in recent years, business VoIP adoption has exploded. The potential downside is that Internet services, in the past, have been much more vulnerable to attack and exploitation than copper wires and fiber optic cables. Fortunately, VoIP security has also increased as VoIP has gained market share. Here are five ways to make sure your customers’ VoIP networks are safe.

  10. How MDM Benefits Your Education Clients
    7/8/2014

    Dave Saltmarsh, education evangelist at JAMF Software, tells how mobile device management (MDM) can enhance users’ productivity, help protect students’ privacy, and limit shadow IT and access to certain websites and apps.

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