General Computing Executive Commentary

  1. 4 Reasons Your IT Sales Team Is Losing Customers
    4/11/2016

    In B2B markets, personal relationships are critical. Companies invest significant time and resources into their sales teams which should use that effort to turn daily users into loyal advocates. After all, sales teams are a driving force when it comes to company growth, retention, and most importantly, keeping clients happy. Yet even the most powerful IT sales functions are often blindsided when a client decides to move on.

  2. Looking For A Cure: IT Security And Compliance In Healthcare
    4/6/2016

    Every day we hear about new struggles in healthcare. One ongoing concern is the Zika virus, a growing problem that the World Health Organization recently deemed a global public health emergency and has caused the CDC to issue travel alerts. But there is another problem plaguing healthcare that affects every single one of us, every day — the security of the information infrastructure that enables modern healthcare to exist.

  3. How The MSPs Role Changes When Clients Transition To The Cloud
    4/4/2016

    When companies move to the cloud, do they still need a managed service provider? The short answer is yes. The longer answer explains why MSPs will play a slightly different role in complementing a company's cloud strategy. In fact, 80 percent of businesses incorporating cloud deployment plans state they will still depend on MSPs for a variety of reasons, none of which can be fulfilled solely by transitioning to the cloud.

  4. The Importance Of Social Media And Digital Marketing For VARs And ISVs
    3/31/2016

    Success for a VAR and ISV depends primarily on the amount of customers they gain and keep. Like many other industries, one of the biggest challenges VARs and ISVs face is finding the most effective way to market their business to drive customer acquisition. Past marketing tactics included advertisements within industry related magazines, websites, events, and direct mail campaigns.

  5. Attributes Of Successful MSPs
    3/29/2016

    I’m fortunate to work with hundreds of MSP’s through our HTG Peer Groups each quarter, both here in North America as well as Europe and Australia/New Zealand.  Not only do we facilitate two-day interactions with these great leaders, but we benchmark their financials and have them follow a rigorous framework of planning, goal setting and accountability. 

  6. Selling Versus Telling
    3/28/2016

    There seems to be an age-old debate regarding the differences between selling and telling. When I make sales calls with my clients’ salespeople, I’ve noted an increase in the number of sales calls which are inappropriately identified as selling. More often than not, these people are telling.

  7. Making Cloud Less Cloudy
    3/24/2016

    It’s neither a secret nor a surprise that cloud computing is a big focus for small and medium-sized enterprises. After all, the average company expects to dedicate 25 percent of its IT budget to cloud computing this year, according to IDC.

  8. The Future Of The Internet — CDN And The Investments Your Site Requires
    3/24/2016

    When you think of the future of the internet, you probably think one thing: life will be spectacular. A social media platform that identifies when people are lying about how awesome their lives are and iPads that double as hover boards would be spectacular, indeed.

  9. A Cloudy Situation: Meeting The Security Needs Of SMEs
    3/23/2016

    Fear, Uncertainty, and Doubt (FUD) have been used by IT security vendors to scare customers into buying their products for many years. This continues to be an effective tactic even now, but the only difference is that vendors don’t have to try very hard — the stream of cyber-attack and global data breach headlines does the job for them.

  10. Data Protection Without Borders
    3/18/2016

    Data sovereignty has garnered a lot of press and discussion over the last few months. But ask data owners, data creators, and those who process data what data sovereignty truly means and you will probably get many unique answers.