White Papers & Case Studies

  1. NAS Vs. Server For Small Business
    8/8/2014

    How do you size up a new client?

  2. Migrating From Tape To Business Continuity At The Oldest Waffle Flour Manufacturer
    8/8/2014

    When you’ve been in business since 1937, change doesn’t always come easy. For one of the country’s oldest producers of pancake and waffle flour the decision to upgrade their backup technology didn’t happen overnight. However, one of New Carbon’s stated corporate values is “Accountability:

  3. The Top 5 Sources for Lead Acquisition
    8/7/2014

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  4. Plan Your Next Lunch And Learn
    8/7/2014

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  5. The Marketing Automation Playbook
    8/7/2014

    What first began as a buzz term introduced in 1980, the concept of marketing automation has grown from being utilized by few to becoming optimized for many. Hitting its peak in 2004 and suffering from a slight decline after the 2008 recession, marketing automation is back on the up and up and revolutionizing the way that we do business.

  6. SIP Phones Explained
    7/28/2014

    What is a SIP Phone? Manufacturers, vendors and service providers describe the Session Initiation Protocol (SIP) as if it were the foremost technical solution for Voice over IP (VoIP). It does have numerous benefits; SIP brings enhanced VoIP and powers other technologies such as SIP phones and SIP trunks. Understanding SIP and the uses for business allows users to make the greatest gains.

  7. Selecting The Right SIP Phone For Your IP PBX
    7/28/2014

    There are many Session Initiation Protocol (SIP) phones on the market manufactured by IP PBX vendors and third parties. Selecting the best phone for your use is both a technical and a business decision. The selection process starts with the choice of SIP phones based on technical requirements. Once the SIP phones have been selected, possibly from more than one manufacturer, then the manufacturer’s geographic coverage, sales channels and financial strength will narrow down the potential choices.

  8. Steps Taken To Avoid Data Loss And Ensure Continuity At Junior Achievement Of New York
    6/16/2014

    The home page of Junior Achievement of New York (JANY) states it “Teaches Young People About Money Management and How Business Works.” Well, JANY nearly learned the ultimate lesson in both when they experienced catastrophic system failure. And what’s worse? They and their Managed Service Provider (MSP) did all the right preparations!

  9. The Four T’s Of Marketing
    5/7/2014

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  10. The Top 10 Myths About Sales
    5/7/2014

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

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