InsideBlueStarEditorNotebook

  1. Top Quotes From Archie Manning’s VARTECH Keynote
    9/22/2014

    Archie Manning is best known for his football prowess and the success of his NFL quarterback sons Peyton and Eli. But he proved today during his keynote speech at VARTECH 2014, the annual conference hosted by value-added distributor BlueStar, he knows something about teamwork and leading an organization. Manning spoke to an estimated crowd of more than 1,000 channel executives Friday morning at the Hyatt Regency in New Orleans.

  2. VARTECH: Live Polls Offer Insight On Biggest Reseller Challenges, Shrinking Margins
    9/19/2014

    Solutions providers attending VARTECH 2014, the annual conference hosted by value-added distributor BlueStar, participated in two interesting live polls during a partner meeting Thursday afternoon at the Hyatt Regency in New Orleans. Resellers used their smartphones to submit their responses via text, Twitter, or a web page, and the results were posted on a giant screen as they were received.

  3. BlueStar Executives Reveal Channel Trends At VARTECH
    9/19/2014

    I appreciated that BlueStar executives cut to the chase during their regional update meeting with a few hundred U.S.-based VAR partners Thursday afternoon at their annual VARTECH conference in New Orleans. So I’ll cut to the chase and get right to some of their most insightful statistics and quotes.

  4. VARTECH 2014: 9 Social Media Tips For VARs
    9/18/2014

    Do you recall the 1939 version of The Wizard Of Oz when a fearful Dorothy, played by Judy Garland, exclaims, “Lions and tigers and bears, oh my!”? Today, solutions providers — especially those old enough to remember the 1939 version of The Wizard Of Oz — are saying “Facebook and Twitter and LinkedIn, oh my!” as they face an avalanche of social media options.

  5. Lively Media Panel Opens VARTECH 2014
    9/18/2014

    Value-added distributor BlueStar turned the tables on members of the channel media at its VARTECH conference in New Orleans Thursday. The day one general session opened with BlueStar Global Marketing Manager Dean Reverman asking publishing executives and editors questions about trends and best practices for solutions providers and IT vendors.

  6. Top Tweets From BlueStar’s VARTECH 2012
    10/8/2012

    Promoted as a “mobile trade show,” BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination cruise ship traveling from Miami to Nassau, The Bahamas. More than 1,400 people attended the event with over half of them being the distributor’s top resellers from the U.S. and Latin America. Among the technologies represented were data capture, point of sale, mobility, digital signage, video surveillance, and physical security technologies. By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  7. 8 Pitfalls To Avoid When Reselling Security
    10/7/2012

    On the final full day of VARTECH 2012, I was a man on a mission. Several VARs I talked with in the morning said they were interested in adopting video surveillance and security solutions but they wanted to know the pitfalls first. So, my mission today was to gather as much information as I could on that topic. By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  8. BlueStar Makes Trade Show On Cruise Ship A Reality
    10/6/2012

    About a year ago when I first heard that VARTECH, BlueStar’s annual conference, would be held on a cruise ship, I thought it was a ruse. There couldn’t possibly be a floating trade show, right? You couldn’t actually coordinate nearly 1,400 attendees throughout North and Latin America, along with exhibitor hardware, and get everything and everyone onto one boat, right? By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  9. Why Retail Needs Kiosk VARs ... Now More Than Ever
    8/17/2012

    A growing trend in omni-channel retailing spells huge opportunity for kiosk-wielding VARs.

  10. Niche Expertise Drives Incredible Growth
    7/18/2012

    This ISV is reaping the rewards of a focus on the beauty salon niche.

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