Managed Services Executive Commentary

  1. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  2. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  3. DRaaS Ushers In New Era Of Intelligence And Affordability
    5/9/2014

    In today’s explosive, data-driven growth environment, small to mid-sized organizations are struggling to ensure adequate protection and preservation of their most important assets: their data, applications, and systems. Increasing data volumes and storage complexities are making it harder than ever to rely on physical and virtual backup and recovery systems alone. Yet there has never been a greater need to establish a safe working environment where data is not only protected, but also supported by an effective strategy that can be implemented in the event of disaster.

  4. Threat Report Concludes: Services Providers Must Become Security Providers
    5/9/2014

    Jeffrey Lyon, the founder of Black Lotus, discusses the findings of his company’s recent Q1 2014 Threat Report.

  5. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  6. What You Need To Know About Virtual Communications Networks
    5/5/2014

    Virtualization, cloud computing, hosting, and network functions virtualization (NFV) are all the rage in communications these days. Companies can run their communications networks and applications on data center hardware that doesn’t necessarily need to be in the same building as your business. There are three major reasons why this is becoming reality.

  7. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

  8. Millennial Generation Clients: How To Speak Their Language
    5/2/2014

    The Millennial Generation is made up of more than 80 million Americans from their teens to their early thirties, making it larger than any other generation. This means that millennials, otherwise known as Generation Y’ers, are the largest group of consumers, and they’re a force to be reckoned with. They grew up surrounded by connective technology and, as a result, have come away with an eagerness and a curiosity that some view as entitlement and others view as progression.

  9. 4 Reasons To Transition To Solutions "Born In The Cloud"
    4/30/2014

    SaaS (Software-as-a-Service) and cloud are clearly the future of IT. Senior executives understand as well as IT professionals that applications and services deployed in the cloud deliver tremendous benefits in the form of increased agility and faster time-to-market, in addition to the well-documented OpEx and CapEx benefits.

  10. 3 Steps To Improve Partner Communication
    4/28/2014

    Manufacturers rely heavily on their channel partners for business success. This is especially true in the high-tech industry, where two-thirds of all sales flow through indirect channels. IT vendor-partner relationships thrive when lines of communication are open in both directions.

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