White Papers & Case Studies

  1. NAS Vs. Server For Small Business

    How do you size up a new client?

  2. Migrating From Tape To Business Continuity At The Oldest Waffle Flour Manufacturer

    When you’ve been in business since 1937, change doesn’t always come easy. For one of the country’s oldest producers of pancake and waffle flour the decision to upgrade their backup technology didn’t happen overnight. However, one of New Carbon’s stated corporate values is “Accountability:

  3. The Top 5 Sources for Lead Acquisition

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  4. Plan Your Next Lunch And Learn

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  5. The Marketing Automation Playbook

    Every business has one thing in common: the desire to achieve more revenue and faster growth. Marketing automation is the technology that allows businesses to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow their revenue faster.

  6. PSA Solution Helps Axcell Technologies Grow 50% In One Year

    Axcell Technologies is a respected provider of outsourced IT services in the Chicago area. Axcell serves a variety of industries including manufacturing, real estate, healthcare, transportation, and finance. As the company grew, President Rick Vines began looking for an integrated Professional Services Automation (PSA) solution to help better manage the dispatch and scheduling aspects of the service ticket process. During the evaluation process, Vines was impressed with the functionality that ConnectWise had to offer and how it tied in to all areas of the business. “ConnectWise is at the center of what we do. We use it for just about everything on the operations side.” said Vines.

  7. How Resellers Can Become The Trusted Advisors On Security Issues

    Providing superior IT solutions to customers not only differentiates VARs from their competitors, it also establishes a foundation of trust upon which a VAR can build a lasting advisor relationship with its customers. Becoming a trusted advisor requires that VARs make a concerted, continuous effort to learn not only about their clients’ business operations, but also about the optimum IT solutions for those customers – and that often means refusing to settle for the status quo.

  8. Using Managed Endpoint Security To Grow Your Managed Services Business

    Keeping your customer’s data and networks safe and secure is one of an MSPs top priorities. Using a managed endpoint security solution keeps data safe and networks secure and helps win business and retain customers.

  9. MSP Profit Watch: Master The Shift From Basic Monitoring To Optimize End-User Experiences

    At first glance, cloud computing and mobile devices – like smartphone and tablets – will squeeze traditional managed services provider (MSP) revenues and profits. But take a closer look and you’ll discover progressive MSPs thriving – not drowning –amid the cloud and mobility waves.

  10. Managed Or DIY Backup: Talk To Your Customers About Options

    Many businesses rely on partner companies to assist them with their technology needs. This relationship helps the business focus on what they do best and on what they understand, without the need to build an internal IT organization to support all of their tech- nical needs.