POS Executive Commentary
The Road To Big Data
Walker Thompson of WhenToManage lists some key considerations for retailers considering upping their Big Data game.
Use YouTube At Your Own Risk
Clint Hofer of Slingfly Media tells what to do — and not to do — to help use video to reach your goal of expanding your brand and creating leads.
The Most Important And Most Overlooked Sales Metric
Gil Cargill of Cargill Consulting Group explains the value of tracking the ratio of first meetings to first orders.
Channel Sales Vendor/Partner Relationships: Part 5
In this final part of the series, Dede Haas, channel sales strategies with DLH Services, shares responses to her earlier articles including real stories and advice from the channel.
Selling Smart Devices in the POS Space: 5 Things to Know
Stacey Finley Tappin of Apriva tells how smartphones and tablets can be a viable, low-cost solution for maintaining an efficient and profitable operation.
Convenience Stores’ Small Footprint Doesn’t Mean Small Technology Needs
David Gosman, CEO of pcAmerica, explains how convenience store clients could benefit from the POS technology that many grocery stores and large retailers use to process transactions.
5 Tools That Can Help Your Retail Customers Save Time and Grow Revenue
Jonathan DiOrio of Swipely explains how you can help your customers better understand the value of sales analytics, customer behavior data, loyalty programs, marketing ROI, as well as payment processing services.
Subtle (And Not So Subtle) Ways You’re Turning Off Customers
Robin Robins of Technology Marketing Toolkit shares a reminder that marketing is often largely a matter of trust.
The Top 4 Reasons Small Retailers Need Big Data
Michael Stevens, Executive VP at Spindle, tells what SMBs have to gain from insightful analysis of their current and targeted customers.
4 Things Every Successful Loyalty Program Solution Needs
Russ Harty of Merchant Warehouse lists the four main elements to look for when you select loyalty solutions to offer to your customers.