POS Executive Commentary

  1. Brand Says Everything About Your Business
    5/29/2014

    Branding is a great differentiator, but there are conflicting schools of thought regarding how to go about it. Some VARs and MSPs (managed services providers) market their alliances and status with top-tier vendors. Other assemble IT bundles, solutions, or services that they rebrand and resell for an upcharge. And a small, but growing number of channel partners brand on the business value they deliver to their customers.

  2. A Must-Read: "Blue Ocean Strategy"
    5/27/2014

    As IT service providers, we are used to competition coming at us from all sides, but it doesn’t mean we have to like it.  For years I’ve searched for inspiring ways to stand out from the crowd.  Then I read Blue Ocean Strategy by W. Chan Kim and Rene Maurbogne (published by Harvard Business Review Press, 2005). It hit me like a lightning bolt. It was grounded in fact, quantitatively analyzed, well substantiated — and it validated the path on which we already were on.

  3. What The Mobile Payment Industry And Bitcoin Can Learn From Napster
    5/20/2014

    Years ago when the first BlackBerry “smartphones” came out there was a running joke among flip-phone advocates that when BlackBerry users answer their phones it looks like they’re holding a wallet to their faces. Who would have thought 10 years ago that this snarky remark was actually a prophetic word, with smartphones now playing a key role in the $235 billion mobile payment space?

  4. 6 Must-Haves For Retailers’ Mobile Platforms
    5/19/2014

    The mobile platform has become a key strategic component for retailers focused on creating a compelling in-store experience for shoppers, enabling clerks to provide increased service and bringing the point of sale to the in-lane point of service.

  5. What Are The Critical EMV Steps For SMB Merchants?
    5/13/2014

    EMV is the acronym for Europay, MasterCard, and Visa, who collaborated on the creation of a standard and framework to utilize Smart Card technology for payments. EMV is now administered by EMVCo, which is responsible for managing and updating the specifications to keep pace with payments technology. Smart cards contain, computer micro-chips imbedded in the card, allowing for increased card security and additional functionality. 

  6. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  7. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  8. The Top 5 Alternative Payment Methods VARs Should Keep An Eye On
    5/9/2014

    Which solutions should VARs recommend to their customers? What benefits does each provide? While some new payment options hold definitive value for businesses today, others merit a wait-and-see approach. Russ Harty of Merchant Warehouse provides a breakdown the top five alternative payment methods that VARs should keep an eye on now.

  9. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  10. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

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