White Papers & Case Studies
-
How To Outsell Your Competition Instead Of Yourself
2/5/2018
VARs and MSPs can discover a new selling approach that works in today’s crowded business technology space. With increasing competition and decreasing product differentiation, resellers and service providers can no longer sell based on product features, an approach that worked in the past. Learn about this new approach that focuses on determining the customer’s needs first.
-
Five Essential Features Of A Secure POS Payment Device
1/30/2018
Data breach statistics continue to climb. A new approach to POS data security is necessary if VARs want to stay ahead of attackers and more effectively protect client data, customer information, and bottom lines.
-
The Value Behind Value-Added Services
10/5/2017
The point of sale (POS) and payment solutions market has become more competitive as new vendors enter the fray and merchants have the option of deploying lower-cost, bare-bones solutions. For Independent Software Vendors (ISVs) and solutions providers that want to stand out in an increasingly crowded space, value-added services are quickly becoming a crucial market differentiator.
-
The Case For Mobile Payments
8/1/2017
Ubiquitous mobile technology – from smartphones and tablets to smart watches and other devices – has forever changed the way people interact with each other and their environment. That is abundantly apparent in the retail sector, where consumers are using mobile devices to comparison shop, research purchases, access coupons, make online purchases, and pay for goods in person using mobile payment processing solutions.
-
What Business Model Will Take You Into The Future?
7/31/2017
Cloud and subscription services have changed the way technology is being delivered today. The days of receiving a single large payment for your work are all but gone and customers have evolved; so have their expectations. You must adapt your business model or run the risk of placing your business in a dangerous position. In this white paper we’ve laid out a path that can lead you to profitability and sustainability.
-
Enabling Smart Retail With IoT Cloud Intelligence
7/3/2017
The management of a retail chain involves many stores in different regions with many equipment units, a great number of commodities, a vast logistics and distribution network, huge cash flows and commercial promotions based on knowledge about consumer behaviors.
-
Boost In-Store Purchases With Interactive Signage Solution
7/3/2017
The retail industry is undergoing a major transformation, changing how customers shop and how retailers run business. More and more retailers continue to invest in enhancing their operations by optimizing the personal experience of their customers.
-
3D Rewards Center Kiosk Keeps Retailers In Touch With Mall Shoppers
7/3/2017
Digital signage kiosks can be seen in many types of retail stores to provide shoppers with up-to-date information and the latest promotions. Kiosks with 3D advertising capabilities allow shoppers to print coupons of promotional offerings and they also gives brand marketers a chance to showcase their products.
-
L’Oréal Reinvigorates Brand Image With Digital Signage
7/3/2017
The development of new digital signage technology and expansion of signage applications have transformed advertising methods in the retail industry. L’Oreal Group China set complete digitalization, including the expansion of online channels, implementation of digital marketing (i.e., advertisements on websites and social media), and introduction of digital signage digitalization strategy, as its development strategy. L’Oreal previously used traditional poster light boxes to promote its brand image.
-
Enhancing Customer Experience With Rugged And Stylish Wayfinding Kiosks
7/3/2017
Located at Xiaomeisha beach, Xiaomeisha SeaWorld is one of the biggest aquariums and theme parks in China. The park has a total of eight buildings to exhibit various sea creatures from different habitats, and four theaters to watch performances of dolphins, sea lions, and many other sea animals. With the aim of providing a better visitor experience, the park installed interactive wayfinding kiosks in the eight exhibition buildings for visitors to view maps, look up show times, watch introduction videos, and find additional information.