White Papers & Case Studies

  1. Tip-Top Sales With Eatery’s Gift Card Promotion
    3/31/2014

    Based in Luzerne County, Pennsylvania, the Tipsy Turtle Pub & Eatery has two locations and was experiencing low gift card sales and an inability to attract new customers and reward existing ones.

  2. Fuzziwig's Candy Factory Experiences Sweet Success With Gift Card Solution
    3/31/2014

    Fuzziwig's Candy Factory has 64 stores in 23 states specializing in everything sweet and was concerned about the difficulty of tracking and managing their paper gift certificates and lost revenue from employees giving away untrackable paper certificates.

  3. Booster Juice Squeezes Every Bit of Success From Gift Card Solution
    3/31/2014

    Booster Juice is an international juice bar enterprise with over 200 locations. They were experiencing a lack of a standardized POS system across store locations made it difficult for corporate to accurately track sales and no single solution to expand cross-border gift card sales.

  4. How One Coffee Shop Turned Gift Cards Into A Booming Loyalty Program
    3/31/2014

    Established in 2004, Durango Joe’s Coffee remains true to their mission, known as much for their “legendary” customer service as for their coffee. Led by founders Joe Lloyd and his wife LeAnna, the Durango, CO-based business has eight locations in Colorado and New Mexico. There is no shortage of coffee shops in the small Southwestern Colorado town of Durango, and Lloyd knew he had to do something different to edge out his competitors.

  5. The Social, Mobile, Loyal Consumer
    3/31/2014

    According to the Pew Internet and American Life Project, 61 percent of American adults own smart phones. Ownership is particularly high among 20 and 30 year olds (although a majority of Americans 44 to 54 years old have smartphones) as well as in households with relatively high levels of income and educational attainment.

  6. Small Businesses Hold The Key To Mobile Payment Adoption
    3/31/2014

    Smart phones are the biggest opportunity on Main Street because they are emblematic of a new era. Just as the cash era became the card era, the card era is evolving to the smart device era. Consumers are beginning to use devices for making payments in place of cash or cards.

  7. Bridging The Last Mile For Mobile Payments
    3/31/2014

    Mobile payments(1) show great promise, but nearly a decade after being introduced, consumers have displayed very little adoption and merchants have realized little profitability. According to mobile research and advisory firm Yankee Group, nearly 70 percent of consumers are interested in adopting mobile payments, but less than 14 percent have actually completed a mobile transaction in the past six months.

  8. Transitioning To A Merchant Service Provider: 7 Keys Steps
    3/24/2014

    Today’s go to market strategies and revenue cycles are changing. Traditionally, the go to market strategy was simple—stop by the new business, discuss its POS needs, sell a system worth thousands of dollars and tack on an annual service contract.

  9. Popular Chicago Eatery Utilizes POS Solution To Streamline Operations, Saving Time And Money
    3/24/2014

    As Gino’s East grows and expands, the famous Chicago eatery required a complete, ‘end to end,’ point-of-sale (POS) solution that featured greater functionality and allowed the restaurant to optimize processes.

  10. The Ultimate Guide To As-A-Service
    3/14/2014

    The transition to an as-a-service model is probably the biggest change your business has ever faced. It’s a huge undertaking and it can be daunting. Don’t try to go it alone.

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