Physical Security Executive Commentary

  1. What To Consider When Planning Your Business Exit Strategy, Part I
    7/24/2015

    One of the areas I spend considerable time on is helping business owners prepare for and then complete an exit from the business they often founded and have worked in for decades. Let’s get one thing straight:  It is a big deal for an entrepreneurial owner to exit his or her business. In fact, it is a very big deal. The saddest call I receive comes from a small business owner that has worked in their company for decades. It was their creation, and they have poured sweat and blood into building it to where it is today.

  2. The Transition From Entrepreneur To Leader (Part 2): Multiply Influence by Maximizing Engagement
    7/13/2015

    In a previous blog post entitled “The Transition from Entrepreneur to Leader,” I wrote that without a doubt the biggest challenges most small businesses face revolve around people in the key areas of leadership (the people at the top) and employees (the people who do the work).  In this installment I want to write about people and what we as leaders need to do to ensure we maximize engagement for the people on our teams.

  3. The Internet Of Things And Physical Security
    7/10/2015

    The Internet of Things (IoT) is a hot topic, even though there is healthy debate on what it exactly is. Discussions on IoT are often about how it might affect future technologies, product development and sales. Others say that an Internet of Things already exists, made up by the integrations of mobile, network and Web-based applications.

  4. IT Solutions Providers: Shhh, Here’s The Secret Behind Every Great Social Media Strategy
    7/10/2015

    Somewhere along the line, someone in your organization probably said, “Hey, we need to get on social media!” So maybe someone set up a Facebook page, a Twitter account, and LinkedIn profile.

  5. The Top 5 Objections To Video In The Cloud And How To Overcome Them
    7/1/2015

    The video surveillance market is a constantly evolving ecosystem, and it is not immune to scrutiny. It wasn’t long ago that skeptics questioned the feasibility, and even need for video surveillance, save for niche or boutique applications.

  6. 7 Steps To A Seamless Email Marketing Campaign
    6/29/2015

    Email marketing campaigns can be extremely effective, and are a relatively inexpensive marketing tactic. Assuming you’ve built up your prospect database, an email marketing campaign ensures you’ll reach a large audience with your message — whether you’re sharing educational “thought leadership” content, unveiling a new product offering, or following up after an event.

  7. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign
    6/26/2015

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  8. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers
    6/23/2015

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.

  9. Mobilegeddon: Is Your Business Ready?
    6/9/2015

    Smartphones. Social media. Instant communication. Our world is ever changing and evolving. Along with these changes in technology come changes in how businesses operate. One of the biggest changes can be seen through business’ presence on social media and via their organizations’ websites.

  10. 7 Reasons To Provide Quarterly Reports To Your Managed Services Customer
    6/8/2015

    Managed IT services providers (MSPs) must ensure that their service delivery objectives are in line with their client’s business objectives. The common aspiration of an MSP is to provide a service that their client finds valuable and thus indispensable.

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