Physical Security Executive Commentary

  1. 5 Reasons Why Rebranding Is Necessary
    3/9/2015

    In every company there comes the day when the shiny luster has worn off its branding and a company starts to wonder if the brand is doing more harm than good. Even industry giants rethink their brand: Pepsi has rebranded 11 times, Apple has done it three, and Starbucks, four.

  2. Keys To Managing Customer Relationships
    3/6/2015

    The keys to managing customer relationships are the same as managing any personal relationship. It boils down to listening, being a good partner, having good rapport, building trust, being transparent, having integrity, and being there when someone needs you. A good customer-IT solutions provider relationship is like a successful marriage.

  3. Selling To The Millennial Customer
    2/27/2015

    Many of us have owned our businesses for numerous years and come from the Boomer Generation. Boomers are frugal for the most part, and were raised with dial telephones, three-channel television, and in a single-income family.  We saved our leftovers, ate everything on our plates, and the stores were closed on Sundays. We grew up with a mindset of budgets, and when we got out of college it was the ‘70s. We listened to vinyl records, FM radio, and drove an American-made car.

  4. Solutions Providers: Whatever You Do, Don’t Do This
    2/27/2015

    The “this” that I’m talking about is the practice that I’ve seen MSPs (managed services providers) and IT consultants repeat many times.  Tragically, each repetition costs the MSP and/or IT consultant a ton of cash.  The behavior that I’m talking about is the result of success that the MSP has had. Ironically, the more successful small MSPs are, the more rapidly they want to grow, hire more engineers, and enjoy more recurring revenue.

  5. Ask Coach: Making Your Team Part of Strategic Planning, Part 3
    2/26/2015

    This is the third part of a three-part series. This installment deals with documenting your plan and driving communication through your team.

  6. Features Of IP Video Cameras That Just Might Be Overkill
    2/24/2015

    Nobody wants to pay a premium for a product based on features that they don’t need — particularly in small to medium sized business with budget constraints. Yet every year network camera manufacturers continue to innovate delivering new solutions that push the envelope.

  7. Ask Coach: Making Your Team Part of Strategic Planning, Part 2
    2/24/2015

    Q: How do you invite your team to be part of strategic planning? Coach: Instead of “invite,” “engage.”

  8. 8 Things You Should Know About Surveillance Solutions In Schools
    2/24/2015

    Faced with limited budgets, school boards and other education management organizations are seeking more robust, budget-friendly security solutions. IP video surveillance is poised to meet these needs by providing better integration with other technologies, ease of access, network capabilities, and the ability to scale systems to meet the specific needs of educational institutions of all sizes.

  9. Strategic IT Sales: Creating A Vision And Getting Buy-In
    2/24/2015

    Strategic sales is the process of taking your top few accounts and looking at them differently than you do your other clients. With these accounts, you want to jointly create a vision and a roadmap for the next three to five years. This includes not only what you can provide for them but also some of their other partners including their telecom and physical plant providers. Broaden your vision.

  10. It’s Time To Rebrand Your Sales Team
    2/19/2015

    Recently a co-worker of mine forwarded a WSJ article addressing why it’s so hard to fill high paying tech sales positions. The article came as no surprise to me, as the sales positions I have been trying to fill the last couple of years have presented challenges. It’s hard to fathom why, in this economy, folks aren’t jumping at the chance to earn $75K+, right? 

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