Premium Content

  1. Lagging Security Indicators And The Future Of Security Services

    Security breaches in the retail sector are a common occurrence due to the large amount of credit card information available to hackers accessing unprotected systems and networks. Developed in 1996 — but just now being implemented — EMV, chip and sign technology is starting to help retailers reduce their reliance of valuable credit card data. However, how often do we walk into a store to make a purchase just to feel silly because we don’t know if the chip reader is enabled or not?

  2. Maximizing Your Business Valuation

    The old adage most IT businesses were started by techies, not business people still rings true. But when it comes time to sell, potential buyers will be savvy individuals who grasp the details of business valuation. So let’s focus on maximizing your business valuation by developing and documenting processes and procedures, building client relationships, learning your tools, and living by your numbers.

  3. The MSP Guide To Lead Nurturing

    Having the knack to consistently secure new leads is a sign you’re doing something right. But subscribing to your newsletter or downloading a white paper doesn’t necessarily mean a prospect is ready and willing to deal. In fact, research firm Gleanster found that while many of them look the part, 50 percent of qualified leads aren’t ready to make a purchase. What’s more, 8 to 10 percent of those leads will choose not to buy for one reason or another. If anything underscores the importance of lead nurturing, these statistics nail it.

  4. Secrets Of MSP Marketing Content

    There are two things that can literally make or break a business venture. Customer service is one. Content is the other. According to the Content Marketing Institute, 88 percent of B2B companies invest in content marketing, but only 32 percent have a documented game plan.

  5. The State Of Local Storage

    Storage is one of those technologies that gets lost in the shuffle. New CPUs with their ever higher clock speeds and GPUs with their increased processing power dominate the headlines to the point that it’s easy to overlook how much storage technology has changed over the past decade. As I walked through the booths at NAB, I gained a better understanding of just how far storage has come, and I got to look a bit into the future of desktop storage.

  6. Ransomware Villains Petya And Mischa Form Unbeatable Team!

    By now we know that ransomware operates by encrypting select files and demanding the victim pay a ransom to decrypt them. A pesky new strain called Petya takes a different approach to wreaking havoc. Instead of encrypting one file at a time, it locks down the whole machine by encrypting the master boot record, which contains all the data needed to load the operating system. Unable to launch the system, victims are forced to make some crucial decisions – fast! The ransom sum doubles after seven days. If you’re thinking Petya sounds like a piece of work, you literally haven’t heard the half of it.

  7. Simple Things You Can Do To Engage Your Current Clients

    Many people like to assert that selling Managed IT Services is in no way, shape, or form sexy.  And to that… we 100% agree.  Tell anyone that you work in Managed IT Services and the only thing they’ll ever think about when they see you is glasses.  It’s inevitable – even if you are a GQ hunk in Calvin Klein underwear, you’re still a nerd.

  8. How To Use The Elephant In The Room To Your Advantage

    We all know the curse of the MSP well – everyone does the same thing, boasts the same features, and promises the same level of service.  We’re all in the same ocean, sinking in a pathetically small boat, and each one of us is paddling desperately to the only life preserver within a 50 mile radius.

  9. 6 Tips For A Better Than Average Newsletter

    As a Managed Service Provider, you’ve got this whole content thing in the bag.  For once in your life, you are the popular kid.  You are king of online engagement, and everything you create drips of interesting, useful, and exciting information.  Right…?  Let’s hope so.

  10. 3 Basic Ways To Generate New Leads

    Marketing is all about vision and risks.  It’s about making connections, delving into the analytics, crossing those fingers, and encouraging creativity.  It’s about forcing your products and solutions to come to life in different ways, for different people.