Storage Executive Commentary

  1. Selling To The Millennial Customer
    2/27/2015

    Many of us have owned our businesses for numerous years and come from the Boomer Generation. Boomers are frugal for the most part, and were raised with dial telephones, three-channel television, and in a single-income family.  We saved our leftovers, ate everything on our plates, and the stores were closed on Sundays. We grew up with a mindset of budgets, and when we got out of college it was the ‘70s. We listened to vinyl records, FM radio, and drove an American-made car.

  2. 3 Reasons Why Specialization Is Critical To Success
    2/27/2015

    You’ve more than likely heard the saying, “jack of all trades, master of none,” and while in most cases this applies to individuals, it can also pertain to businesses, including solutions providers and MSPs (managed services providers).

  3. Solutions Providers: Whatever You Do, Don’t Do This
    2/27/2015

    The “this” that I’m talking about is the practice that I’ve seen MSPs (managed services providers) and IT consultants repeat many times.  Tragically, each repetition costs the MSP and/or IT consultant a ton of cash.  The behavior that I’m talking about is the result of success that the MSP has had. Ironically, the more successful small MSPs are, the more rapidly they want to grow, hire more engineers, and enjoy more recurring revenue.

  4. Ask Coach: Making Your Team Part of Strategic Planning, Part 3
    2/26/2015

    This is the third part of a three-part series. This installment deals with documenting your plan and driving communication through your team.

  5. Ask Coach: Making Your Team Part of Strategic Planning, Part 2
    2/24/2015

    Q: How do you invite your team to be part of strategic planning? Coach: Instead of “invite,” “engage.”

  6. Strategic IT Sales: Creating AVision And Getting Buy-In
    2/24/2015

    Strategic sales is the process of taking your top few accounts and looking at them differently than you do your other clients. With these accounts, you want to jointly create a vision and a roadmap for the next three to five years. This includes not only what you can provide for them but also some of their other partners including their telecom and physical plant providers. Broaden your vision.

  7. It’s Time To Rebrand Your Sales Team
    2/19/2015

    Recently a co-worker of mine forwarded a WSJ article addressing why it’s so hard to fill high paying tech sales positions. The article came as no surprise to me, as the sales positions I have been trying to fill the last couple of years have presented challenges. It’s hard to fathom why, in this economy, folks aren’t jumping at the chance to earn $75K+, right? 

  8. The Year Of The Services Provider: 5 Ways To Avoid Security Breaches
    2/19/2015

    A new security breach seems to hit the news every week, and services providers must take proactive steps to make certain that they — or a partner provider — don’t unknowingly add an organization to the growing list of victims.

  9. Ask Coach: Making Your Team Part of Strategic Planning, Part 1
    2/19/2015

    How do you invite your team to be part of strategic planning? Coach: Instead of “invite,” “engage.”

  10. How Resellers Can Excel In Today’s Service-Driven Economy
    2/10/2015

    From cloud-based computing to Anything-as-a-Service (XaaS) and the Internet of Things (IoT), new technology trends are bringing new opportunities to the value chain. While product sales will surge, the services associated with these trends are where the most profit and potential lies for manufacturers and their channel partners.

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