Storage Executive Commentary

  1. Which Backup Solution Is Right For Your Customer?
    7/25/2014

    For many enterprises, there may be nothing more important than having the right backup solution in place for their data. There are three basic enterprise backup solutions: traditional, cloud, and hybrid. All three have their merits depending on the needs of a company. Some considerations to think about while analyzing what solution is best for your client: what type of data do we need to store? Are we storing the entire data for a corporation or only certain data sets that are constantly changing? These answers can affect the solution you ultimately choose.

  2. Is Your Workforce Ready For The Internet Of Everything?
    7/25/2014

    Futurist Ray Kurzweil believes that the 21st century will be equivalent to 20,000 years of progress at today’s rate — about 1,000 times greater than the 20th century. In just the first two decades of the 21st century, the pace of this progress has created opportunities as well as challenges for businesses and governments around the world. A primary driver of these changes is the Internet of Everything (IoE).

  3. The Pitfalls Of Automated Social Media Tools
    7/18/2014

    Like almost any marketing tool, social media can be a two-edged sword. If handled with care, a tweet can be engaging and appealing, generating brand awareness and positive consumer responses; if they are thoughtless or insensitive, they can severely damage your brand.

  4. Things To Include In Your Elevator Speech
    7/17/2014

    In this age of social media, coupled with our instant access to information from anywhere at any time, you might think the need for a traditional elevator pitch is obsolete. However, the old sales practice of crafting a short, succinct introduction to your organization may be more relevant than ever. 

  5. Cloud Service Providers — 4 Things To Measure Before Leaping
    7/17/2014

    As IT shops, both large and small, contemplate moving more of their systems off-premise and into the cloud, understanding how a potential service provider performs in real-world configurations is critical to a successful transition. Whether its bandwidth, uptime and availability, network peering points, ISPs, or even a high-level integrations like single sign-on (SSO), IT architects and administrators should “measure twice and ‘cutover’ once” before making the move to the cloud. With that in mind, here are four things to measure.

  6. Is Cloud Profitability An Oxymoron?
    7/14/2014

    The IT channel exists because businesses — especially SMBs — have a difficult time keeping up with the demands of IT. Yet with the growing adoption of cloud computing, some industry pundits are questioning where the channel fits. To successfully ride this shifting IT environment, channel companies must move their focus from technology provider to service provider. In this way, channel companies can remain relevant and become even more valuable to their overloaded SMB customers.

  7. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  8. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

  9. Adding These 3 Services Will Build Stickier Customer Relationships
    7/9/2014

    One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?

  10. 7 Reasons NOT To Offer Service Package Options
    7/3/2014

    When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks

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