Storage Executive Commentary

  1. The Biggest Impact Of The Internet Of Things On VARs
    6/4/2014

    First, understand that your business is under attack from competition that until recently was not even on your radar.

  2. The Future Of Storage: Giving Data A Voice
    6/3/2014

    The storage industry is evolving — moving from providing a place where data resides to enabling organizations to leverage insights from data to make better business decisions. Joe Paquet of Axis Business Solutions, a DataGravity partner, explains where the industry is now, and where it’s going.

  3. Brand Says Everything About Your Business
    5/29/2014

    Branding is a great differentiator, but there are conflicting schools of thought regarding how to go about it. Some VARs and MSPs (managed services providers) market their alliances and status with top-tier vendors. Other assemble IT bundles, solutions, or services that they rebrand and resell for an upcharge. And a small, but growing number of channel partners brand on the business value they deliver to their customers.

  4. A Must-Read: "Blue Ocean Strategy"
    5/27/2014

    As IT service providers, we are used to competition coming at us from all sides, but it doesn’t mean we have to like it.  For years I’ve searched for inspiring ways to stand out from the crowd.  Then I read Blue Ocean Strategy by W. Chan Kim and Rene Maurbogne (published by Harvard Business Review Press, 2005). It hit me like a lightning bolt. It was grounded in fact, quantitatively analyzed, well substantiated — and it validated the path on which we already were on.

  5. 5 Ways Cloud Services Are Forcing Your Business To Change
    5/22/2014

    Clouds! Public! Private! Hybrid! Buzzwords ... and more buzzwords! Let’s face it, cloud computing has arrived, and is not going anywhere. Sure, we had the same technologies “back in the day” (think: mainframes, where access was remote and not on-premise, and secure) and today, everyone professes to have a “cloud” solution.

  6. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  7. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  8. DRaaS Ushers In New Era Of Intelligence And Affordability
    5/9/2014

    In today’s explosive, data-driven growth environment, small to mid-sized organizations are struggling to ensure adequate protection and preservation of their most important assets: their data, applications, and systems. Increasing data volumes and storage complexities are making it harder than ever to rely on physical and virtual backup and recovery systems alone. Yet there has never been a greater need to establish a safe working environment where data is not only protected, but also supported by an effective strategy that can be implemented in the event of disaster.

  9. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  10. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

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