Storage Executive Commentary

  1. Leadership Lessons Learned By A Systems Integrator On A 7,500-Mile Rally To Mongolia

    The most important leadership lessons come from the least likely scenarios. I’ve found this to be true throughout my career as an entrepreneur and executive, and it’s part of the reason I’ll spend a few weeks this summer driving thousands of miles across Europe in a tiny car I rescued from the scrap heap.

  2. The Best Business Advice: Don’t Worry About What Other People Think

    I grew up in a family where advice was flowing most of the time, whether solicited or not. My dad was always providing his perspective on life and all things happening around us. For a lot of years, I really didn’t appreciate it so much. But as I grew older and actually began to listen to what he said, it suddenly became a lot more relevant. Now that he’s gone especially, I recognize the brilliance of much of what he shared and wish he were still here as I know I have more to learn.

  3. The Transition From Entrepreneur To Leader (Part 2): Multiply Influence by Maximizing Engagement

    In a previous blog post entitled “The Transition from Entrepreneur to Leader,” I wrote that without a doubt the biggest challenges most small businesses face revolve around people in the key areas of leadership (the people at the top) and employees (the people who do the work).  In this installment I want to write about people and what we as leaders need to do to ensure we maximize engagement for the people on our teams.

  4. IT Solutions Providers: Shhh, Here’s The Secret Behind Every Great Social Media Strategy

    Somewhere along the line, someone in your organization probably said, “Hey, we need to get on social media!” So maybe someone set up a Facebook page, a Twitter account, and LinkedIn profile.

  5. 4 Marketing Best Practices For MSPs

    Marketing is one of the biggest challenges managed services providers (MSPs) face. Between managing customer relationships, keeping up with technology advances and handling finances, MSPs have little time left to promote the business. And, most don’t have the marketing talent on staff so they outsource it to an expert.

  6. 7 Steps To A Seamless Email Marketing Campaign

    Email marketing campaigns can be extremely effective, and are a relatively inexpensive marketing tactic. Assuming you’ve built up your prospect database, an email marketing campaign ensures you’ll reach a large audience with your message — whether you’re sharing educational “thought leadership” content, unveiling a new product offering, or following up after an event.

  7. 6 Considerations That Make Or Break Business Continuity

    The term disaster recovery conjures images of widespread flooding or a fire destroying data centers or rendering workplaces unrecognizable. Natural disasters and accidents are concerns, but the reality is disasters in enterprise IT are more frequently caused by mistakes or accidents unrelated to the weather or any other kind of large-scale accident.

  8. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  9. Efficiency, Productivity, Lower Turnover Costs: The ROI Of Employee Reviews

    In my last post I spoke about the need to have quarterly “un-reviews” and why they can be an effective and useful tool in managing your employees. I also mentioned that annual reviews are an equally important part of any organization’s performance management strategy.  From increased employee satisfaction to an increased bottom line, properly executed reviews can absolutely be utilized to maximize your return on investment.

  10. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.