Storage Executive Commentary
How to Convince Customers Cloud Storage Is Secure
Todd Scallan, VP of products for Axcient, lists five important facts to underscore when talking to your customers about cloud security.
Don’t Ignore The First Sale
The first sale is the sale that is required to get a prospect to invest time and attention with you and your company. Gil Cargill of Cargill Consulting Group says if you try to present the second sales (i.e., your product or service) during the first contact, you're skipping this crucial, first-sale step.
4 Things You Need To Know About The Education Vertical
Brian Sutter, the director or marketing for Wasp, shares with the channel important trends in the education vertical.
What Every VAR Should Know About Online Lead Generation
Clint Hofer of Slingfly Media follows up his BSM column "How Social Media Is Killing Your Sales" with this article on the first step in learning rules to online lead generation.
5 Things To Have In Your Managed Services Portfolio
A common conversation among managed service providers (MSPs) seems to be about the service portfolio. What do you include? Mark Glowacz, owner of Tydan IT and ASCII Group member, provides a list of where to start.
Practice or Business?
Gil Cargill of Cargill Consulting Group says that truly is the question that a lot of MSPs, VARs and IT Consultants are confronting today. As the world views services provided by our industry as commodities, it's becoming increasingly difficult for professional service providers to make the transition from a practice to a business.
The Real Secret To Getting More Prospects To Do Business With You
Robin Robins of Technology Marketing Toolkit shares a story that illustrates the key to standing out among your competitors.
5 SaaS Companies To Watch
Dina Moskowitz, CEO and Founder of SaaSMAX, highlights a few “under-the radar” and more specialized SaaS solutions that are growing and attracting interest.
Partners, Vendors See Channel Conflict Differently
Vendors acknowledge channel conflict is a persistent challenge in their partner relations, but they don’t nearly believe the problem is as severe as solutions providers, according to a new study by The 2112 Group.
How To Make An Informed Choice: Public Or Private Cloud?
If you are interested in cloud storage, there are numerous things you are going to need to know before you attempt to crossover. Andrew Calore, account executive with BCI Computers and ASCII Group member, says a good place to start is the differences of private and public cloud services.