Storage Executive Commentary

  1. Flash Storage: Where The Opportunity Lies For The Channel
    9/16/2014

    Storage technology — and the way it will need to be sold in the future — is changing. Adoption of flash storage is growing apace as enterprises are increasingly attracted to the benefits it offers over traditional hardware. Indeed, IDC predicts that the global market for flash storage will continue its growth to $4.5 billion in 2015. However this new era, rather than being seen as a threat to traditional revenue streams for resellers of traditional storage hardware, in fact presents a whole new level of opportunity for the savvy reseller.

  2. Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 4)
    9/16/2014

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  3. The PDF Paradigm: Should You Use PDF On The Web?
    9/15/2014

    It’s been 21 years since Adobe debuted the Adobe Acrobat suite and introduced the PDF (portable document format) file format. Adobe also launched a free PDF reader in order to make PDF ubiquitous. You only had to purchase the software if you wanted to actually create PDF documents.

  4. Tips To Identify And Leverage A Wedge To Break Into Managed Services
    9/15/2014

    A few years ago, one of my vendors held an online event with author Randy Schwantz as guest. Schwantz had written two books about using “The Wedge” to displace your competitor’s and win more clients. After an hour on the phone, I was hooked. The very next week I used some of these techniques in a prospect meeting to ultimately get my competition fired and land the client’s entire business — a client from which I am still making monthly recurring revenue. I have used these techniques ever since with great success.

  5. Top 5 Tips For Developing A Customer Satisfaction Survey
    9/10/2014

     “How satisfied are you with the service you received?" It’s an age old question companies ask their customers year after year. But, as a consumer, does it really mean anything to you? More importantly, does it make you feel like the company actually cares about you?

  6. How To Identify An Ideal Channel Program
    9/10/2014

    As most businesses develop and expand, their lists of partnerships and alliances expand as well. This is not a coincidence. Part of a business’ growth potential comes in its ability to profit from successful channel partner relationships. However, a key component of this strategy is the symbiotic nature of these arrangements. A vendor’s business only benefits if its channel partner does, and the channel partner will benefit the most from the relationship if the vendor puts the time into making it a competitive reseller. So, it’s in everyone’s best interest to prepare the partners to maximize their potential. As a channel partner, how can you spot these programs? It all comes down which vendors offer the proper training.

  7. When It Comes To HR, You Don’t Know What You Don’t Know
    9/4/2014

    Most small businesses out there are “building the engine while flying the plane” with regard to their operations, and human resources is no exception. In many cases the HR process isn’t even considered until after employees have been hired, and even then not so much. 

  8. Why You Should Charge Your Customers More
    9/3/2014

    Whether you provide conventional IT, cloud backup services, professional automation packages or high tech security, you can and should charge your customers more than you currently do.

  9. What Keeps CIOs/CSOs Awake At Night?
    8/29/2014

    In today’s business climate, the only thing faster than the rapid pace of business might be the even faster pace of technology. As a trusted solutions provider the more you can talk technology and business with a CIO, the more success you’re going to have. With that in mind, here’s a look at four technologies that keep CIOs awake at night, and how you can help them rest easy.

  10. 10 Quick Things The IT Channel Should Know About Image-Based Backup
    8/28/2014

    Ask any expert about backup and disaster recovery (BDR) and you’ll quickly learn it is no longer what it used to be. There are more options out there than ever, and figuring out what will work best for your small to midsize business (SMBs) customers up front — before they make the investment — is essential. Image-based backup, also known as sector-based backup, is emerging as a top choice for channel partners and their SMB clients today, and that’s because it makes up for the limitations of competing alternatives in a number of ways.

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