Storage Executive Commentary

  1. Changes In The Air For Channel Incentive Programs; Resellers Stand To Gain
    6/20/2014

    Last month, I hosted a webinar during which I talked about parago’s recent survey of channel marketers. One thing our research pointed out was their desire to grow beyond pure sales incentives, and start including the behaviors that support sales. But they also told us they’re having difficulty figuring out exactly how to do that.

  2. Channel Sales Vendor/Partner Relationships: What Vendors Want
    6/17/2014

    When a vendor is recruiting you, be aware of and prepared for the specific characteristics they want in a partner. Does your company fit the profile the vendor is looking for?

  3. Flash-Based Storage 101: What VARs Need To Know
    6/12/2014

    Disk drives are mechanical rotational devices where access to data means seeking to the correct sector and reading/writing. As you can imagine, accessing data on disk that is located randomly can result in huge amounts of overhead. Flash, on the other hand, is not spindle-based and therefore doesn't incur the penalties associated with disk while accessing data. The performance characteristics of flash are therefore much better than disks.

  4. The Challenges Of Moving Data To The Cloud
    6/11/2014

    Cloud is a hot topic right now. It seems most businesses are making the move to the cloud: servers are moving to the cloud, data is stored in the cloud, and applications and services are hosted from the cloud. Collectively, organizations have made the cloud “mission critical” for their overall business operations, including reliance on the cloud for disaster recovery.  According to recent study from Cloudability, 86 percent of companies currently use more than one type of cloud services.

  5. A Holistic Approach To Backup And Data Availability
    6/9/2014

    Storage silos have long ruled the traditional datacenter.  Businesses have been purchasing separate primary and secondary storage systems — and for good reason. The end users of business critical applications such as email and databases demand the performance that primary storage systems deliver. When backing up those applications, however, the backup data does not need to be accessed in real time, and the decision point often shifts back to cost, at which secondary storage systems excel.

  6. 4 Reasons To Avoid Storage Lock-In For Disaster Recovery
    6/6/2014

    Successful resellers are able to position themselves as trusted advisors for their customers, aligning to organizational goals, offering solutions that complement existing IT investments, and providing ways to seamlessly adapt as customer needs change. The advent of data center virtualization has helped resellers achieve these goals, but a data center function that many times remains stubbornly stuck in the past, causing headaches for modern resellers, is replication for business continuity and disaster recovery (BC/DR). A recent study reported that more than 75 percent of respondents across various industries experienced a data center outage in the last year. You, as a reseller, know these obstacles better than most, but there are good reasons to challenge the long-established model for DR.

  7. The Biggest Impact Of The Internet Of Things On VARs
    6/4/2014

    First, understand that your business is under attack from competition that until recently was not even on your radar.

  8. The Future Of Storage: Giving Data A Voice
    6/3/2014

    The storage industry is evolving — moving from providing a place where data resides to enabling organizations to leverage insights from data to make better business decisions. Joe Paquet of Axis Business Solutions, a DataGravity partner, explains where the industry is now, and where it’s going.

  9. Brand Says Everything About Your Business
    5/29/2014

    Branding is a great differentiator, but there are conflicting schools of thought regarding how to go about it. Some VARs and MSPs (managed services providers) market their alliances and status with top-tier vendors. Other assemble IT bundles, solutions, or services that they rebrand and resell for an upcharge. And a small, but growing number of channel partners brand on the business value they deliver to their customers.

  10. A Must-Read: "Blue Ocean Strategy"
    5/27/2014

    As IT service providers, we are used to competition coming at us from all sides, but it doesn’t mean we have to like it.  For years I’ve searched for inspiring ways to stand out from the crowd.  Then I read Blue Ocean Strategy by W. Chan Kim and Rene Maurbogne (published by Harvard Business Review Press, 2005). It hit me like a lightning bolt. It was grounded in fact, quantitatively analyzed, well substantiated — and it validated the path on which we already were on.

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