Storage Executive Commentary

  1. 4 Reasons To Avoid Storage Lock-In For Disaster Recovery
    6/6/2014

    Successful resellers are able to position themselves as trusted advisors for their customers, aligning to organizational goals, offering solutions that complement existing IT investments, and providing ways to seamlessly adapt as customer needs change. The advent of data center virtualization has helped resellers achieve these goals, but a data center function that many times remains stubbornly stuck in the past, causing headaches for modern resellers, is replication for business continuity and disaster recovery (BC/DR). A recent study reported that more than 75 percent of respondents across various industries experienced a data center outage in the last year. You, as a reseller, know these obstacles better than most, but there are good reasons to challenge the long-established model for DR.

  2. The Biggest Impact Of The Internet Of Things On VARs
    6/4/2014

    First, understand that your business is under attack from competition that until recently was not even on your radar.

  3. The Future Of Storage: Giving Data A Voice
    6/3/2014

    The storage industry is evolving — moving from providing a place where data resides to enabling organizations to leverage insights from data to make better business decisions. Joe Paquet of Axis Business Solutions, a DataGravity partner, explains where the industry is now, and where it’s going.

  4. Brand Says Everything About Your Business
    5/29/2014

    Branding is a great differentiator, but there are conflicting schools of thought regarding how to go about it. Some VARs and MSPs (managed services providers) market their alliances and status with top-tier vendors. Other assemble IT bundles, solutions, or services that they rebrand and resell for an upcharge. And a small, but growing number of channel partners brand on the business value they deliver to their customers.

  5. A Must-Read: "Blue Ocean Strategy"
    5/27/2014

    As IT service providers, we are used to competition coming at us from all sides, but it doesn’t mean we have to like it.  For years I’ve searched for inspiring ways to stand out from the crowd.  Then I read Blue Ocean Strategy by W. Chan Kim and Rene Maurbogne (published by Harvard Business Review Press, 2005). It hit me like a lightning bolt. It was grounded in fact, quantitatively analyzed, well substantiated — and it validated the path on which we already were on.

  6. 5 Ways Cloud Services Are Forcing Your Business To Change
    5/22/2014

    Clouds! Public! Private! Hybrid! Buzzwords ... and more buzzwords! Let’s face it, cloud computing has arrived, and is not going anywhere. Sure, we had the same technologies “back in the day” (think: mainframes, where access was remote and not on-premise, and secure) and today, everyone professes to have a “cloud” solution.

  7. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  8. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  9. DRaaS Ushers In New Era Of Intelligence And Affordability
    5/9/2014

    In today’s explosive, data-driven growth environment, small to mid-sized organizations are struggling to ensure adequate protection and preservation of their most important assets: their data, applications, and systems. Increasing data volumes and storage complexities are making it harder than ever to rely on physical and virtual backup and recovery systems alone. Yet there has never been a greater need to establish a safe working environment where data is not only protected, but also supported by an effective strategy that can be implemented in the event of disaster.

  10. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

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