Storage Executive Commentary

  1. Advice For The IT Channel: 4 Ways To Market Your Business

    If you ask CEOs to name the most difficult aspect of their businesses, most will say the greatest challenge is reaching and retaining customers. The best way to educate your customers about your brand and the services you offer is through a strategic and coordinated approach to marketing.

  2. The Top Objections To Cloud Security — And How To Overcome Them

    Using the cloud for business is still an unknown frontier for many businesses. Regardless of their size or the markets they operate in, very few organizations understand the cloud well enough to leverage it to their advantage. That may also explain why IT providers run into so many objections relating to its security. People don’t trust what they can’t see, especially with data breaches jumping onto the priority list of most managers and owners.

  3. 10 Things Effective Leaders Do

    Here is a list of things I find effective leaders doing — and doing well. See how many make your list of accomplishments.

  4. The Top 3 Components Of A Business Continuity Solution For SMBs

    When it comes to technology, small-to-midsize businesses (SMBs) want many of the same things as large enterprises. For example, they want to invest in cloud technologies to increase agility and reduce costs, and they want to leverage big data to drive growth and innovation.

  5. Lessons From Sports Coach Phil Jackson: “Obsessing About Winning Is A Loser’s Game”

    How do you lead a community … be it a business association, a sports team, or even a country? I founded The ASCII Group over 30 years ago and it has remained the oldest and largest community of computer integrators, MSPs and solutions providers in the world.  While we are a respected and long-established community, I am constantly looking at how I can be the best leader possible, both to my staff and our solution provider community.

  6. Features, Cost Savings, Industry-Specific Products, Increase Confidence In The Cloud

    Over the past decade cloud has grown from a new technology into one that is successfully being used across industries by companies big and small all around the globe. With the evolution of this technology has come the evolution of its reputation, one that has stood firm in the face of fear mongering to emerge into a necessary component of many businesses.

  7. How To Help Your Clients Navigate The Myriad Of Database Storage Solutions

    Data is the lifeblood of virtually all business organizations. Whether the business is a 50-man shop or a Fortune 50 enterprise, the odds are that their daily business workflow is reliant on its database operations. And, regardless of the database environment size, database administrators (DBAs) face a number of challenges when its comes to deploying and managing databases. With the variety of products on the market today, choosing the right solution, and then knowing how to configure, deploy and manage that solution can be a rigorous task — one that can really earn you that coveted “trusted advisor” status. 

  8. The Biggest Threat To The Channel? Manufacturers That Sell To End Users

    The biggest threat to the channel is the same as it has always been — manufacturers. Businesses are constantly seeking growth and expansion. Part of this formula requires keeping investors and shareholders happy. The need for manufacturers to always have constant and accelerated growth has become the new normal but there are only so many ways in which this can actually occur.  Being a channel friendly company allows manufacturers to sell their products or services through the channel without dealing with end users.

  9. Trends That Are Driving Healthcare IT Revenue Opportunities

    Financial analysts have once again identified healthcare as a leading growth market for 2015. Government-driven IT requirements continue to push healthcare providers to comply, creating opportunities for VARs and ISVs to sell software, hardware, and services to a wide range of healthcare facilities to support their implementations.

  10. Beyond Catastrophe: Disaster Recovery’s Evolution Into Managed Availability Services

    The word disaster conjures up images of chaos and calamity, an event so huge that it changes the very structure of the environment it impacts. Acts of God, terrorism, system grid failures — these are the types of unforeseen things that affect whole communities and cause untold damages.