White Papers & Case Studies

  1. The Top 5 Sources for Lead Acquisition
    8/7/2014

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  2. Plan Your Next Lunch And Learn
    8/7/2014

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  3. The Marketing Automation Playbook
    8/7/2014

    What first began as a buzz term introduced in 1980, the concept of marketing automation has grown from being utilized by few to becoming optimized for many. Hitting its peak in 2004 and suffering from a slight decline after the 2008 recession, marketing automation is back on the up and up and revolutionizing the way that we do business.

  4. Managed Or DIY Backup: Talk To Your Customers About Options
    6/9/2014

    Many businesses rely on partner companies to assist them with their technology needs. This relationship helps the business focus on what they do best and on what they understand, without the need to build an internal IT organization to support all of their tech- nical needs.

  5. Marketing Measurement…Who Even Does That?
    5/7/2014

    Performance improvement and optimization are goals that many companies strive to achieve. As business owners, we want to build organizations that can practically manage themselves with staffs that are proactive and self-reliant when it comes to accomplishing tasks. The same goal should be practiced when it comes to approaching your marketing efforts.

  6. A New Way To Evaluate Your Sales Funnel
    5/7/2014

    Reverse engineering your funnel is key in knowing how many prospects you need to reach your revenue goals. Now, if you don't have a revenue goal or growth goal for 2014, you can stop reading right here and go back to completely winging it.

  7. The Four T’s Of Marketing
    5/7/2014

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  8. The Top 10 Myths About Sales
    5/7/2014

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

  9. Provide A Fast Data Replication Solution For Your Mainframe Environment
    5/2/2014

    For many years, in the IBM mainframe world, the only way to backup a volume, a database, or an entire data center was to use a full-volume dump. To create the point-in-time copy that the backup required, all related volumes had to be quiesced during the entire backup. In a world where businesses must continue operations around the clock, something better than full-volume dump technology was needed.

  10. Scale-Out SAN In A Virtualized Environment
    5/2/2014

    The objective of this technical white paper is to show three maturity stages for scale-out virtualized environments based on HP StoreVirtual Storage arrays and Virtual Storage Appliance (VSA).

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