White Papers & Case Studies

  1. Why You Need Backup And Disaster Recovery
    8/13/2014

    Let’s get this out right here at the beginning: at some point down the road, your data is going to be in danger. It could be a machine error. It could be a virus. It could be a tornado the size of Nebraska. But sooner or later, you’re going to be in a situation where you’re at risk of losing some or all of your data.

  2. 5 Simple Steps To Break The Barrier To The Small Business Market
    8/11/2014

    Managed Service Providers (MSPs) are doing small businesses a disservice if they sell them a backup only product. Small businesses, just like their enterprise counterparts, must have the ability to recover data and keep their business running in the event of a disaster.

  3. Backup Vs. Business Continuity: Using RTO To Better Plan For Your Business
    8/11/2014

    SMBs in general don’t have the same IT budgets and staffs as larger enterprises. Yet just like larger organizations they need to protect their data—and make sure they can get back to business rapidly after a disaster or other event that compromises their data and systems.

  4. NAS Vs. Server For Small Business
    8/8/2014

    How do you size up a new client?

  5. Migrating From Tape To Business Continuity At The Oldest Waffle Flour Manufacturer
    8/8/2014

    When you’ve been in business since 1937, change doesn’t always come easy. For one of the country’s oldest producers of pancake and waffle flour the decision to upgrade their backup technology didn’t happen overnight. However, one of New Carbon’s stated corporate values is “Accountability:

  6. The Top 5 Sources for Lead Acquisition
    8/7/2014

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  7. Plan Your Next Lunch And Learn
    8/7/2014

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  8. The Marketing Automation Playbook
    8/7/2014

    What first began as a buzz term introduced in 1980, the concept of marketing automation has grown from being utilized by few to becoming optimized for many. Hitting its peak in 2004 and suffering from a slight decline after the 2008 recession, marketing automation is back on the up and up and revolutionizing the way that we do business.

  9. VAR Provides Backup Appliances To Healthcare Clients
    6/19/2014

    Not only do healthcare providers generate enormous amounts of data, but retrieving that data for patient care and complying with regulations to retain that data — as well as regulations for data protection — necessitates the correct backup and storage solution. Jeff Pearring, president of CHATR, a Brooklyn, NY-based reseller, says, “This puts a huge strain on a hospital’s ability to meet requirements. It would mean warehouses full of paper.”

  10. Managed Or DIY Backup: Talk To Your Customers About Options
    6/9/2014

    Many businesses rely on partner companies to assist them with their technology needs. This relationship helps the business focus on what they do best and on what they understand, without the need to build an internal IT organization to support all of their tech- nical needs.

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