White Papers & Case Studies

  1. Marketing Measurement…Who Even Does That?
    5/7/2014

    Performance improvement and optimization are goals that many companies strive to achieve. As business owners, we want to build organizations that can practically manage themselves with staffs that are proactive and self-reliant when it comes to accomplishing tasks. The same goal should be practiced when it comes to approaching your marketing efforts.

  2. A New Way To Evaluate Your Sales Funnel
    5/7/2014

    Reverse engineering your funnel is key in knowing how many prospects you need to reach your revenue goals. Now, if you don't have a revenue goal or growth goal for 2014, you can stop reading right here and go back to completely winging it.

  3. The Four T’s Of Marketing
    5/7/2014

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  4. The Top 10 Myths About Sales
    5/7/2014

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

  5. Provide A Fast Data Replication Solution For Your Mainframe Environment
    5/2/2014

    For many years, in the IBM mainframe world, the only way to backup a volume, a database, or an entire data center was to use a full-volume dump. To create the point-in-time copy that the backup required, all related volumes had to be quiesced during the entire backup. In a world where businesses must continue operations around the clock, something better than full-volume dump technology was needed.

  6. Scale-Out SAN In A Virtualized Environment
    5/2/2014

    The objective of this technical white paper is to show three maturity stages for scale-out virtualized environments based on HP StoreVirtual Storage arrays and Virtual Storage Appliance (VSA).

  7. An Introduction To Mainframe Data Backup And Disaster Recovery
    5/2/2014

    The basic requirements for data backup and disaster recovery are not the same, and a sensible management of these processes must be balanced with the costs involved. This paper presents various aspects of data backup and disaster recovery.

  8. Backup And Recovery Of Adaptable Database Systems
    5/2/2014

    This white paper describes the general recovery procedures for ADABAS databases and the benefits from enhanced storage products such as the HP XP7 Storage to simplify the handling and to improve database availability and data integrity.

  9. Uncrowding The Crowd: A New Model Designed To Create Better Working Relationships
    4/22/2014

    When organizations first began crowdsourcing to identify talent for specific projects, the concept seemed to offer limitless potential.

  10. The Ultimate Guide To As-A-Service
    3/14/2014

    The transition to an as-a-service model is probably the biggest change your business has ever faced. It’s a huge undertaking and it can be daunting. Don’t try to go it alone.

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