White Papers & Case Studies

  1. Systems Integrator’s Choice Of Cloud Backup Solution Leads To Growing Recurring Revenue Stream

    As a soup-to-nuts provider of IT support and managed services, DataServ Corp. caters to the needs of small to mid-sized companies from two to 100 employees in the Midwest market. DataServ functions as systems integrator, a full-time contract IT department, as well as a provider of managed services, depending on the client.

  2. Building Higher IT Business Continuity In The Face Of Disaster

    Most disasters strike when you least expect them. Some – like hurricanes – give you more warning. But in either case, it’s a real problem if disaster brings your business to a grinding halt. Forces of nature, malicious acts, or even a simple mistake can have a long-lasting negative effect on your business. This idea paper offers some first steps and follow-up steps you can take to upgrade your disaster preparedness.

  3. Why You Need Backup And Disaster Recovery

    Let’s get this out right here at the beginning: at some point down the road, your data is going to be in danger. It could be a machine error. It could be a virus. It could be a tornado the size of Nebraska. But sooner or later, you’re going to be in a situation where you’re at risk of losing some or all of your data.

  4. 5 Simple Steps To Break The Barrier To The Small Business Market

    Managed Service Providers (MSPs) are doing small businesses a disservice if they sell them a backup only product. Small businesses, just like their enterprise counterparts, must have the ability to recover data and keep their business running in the event of a disaster.

  5. Backup Vs. Business Continuity: Using RTO To Better Plan For Your Business

    SMBs in general don’t have the same IT budgets and staffs as larger enterprises. Yet just like larger organizations they need to protect their data—and make sure they can get back to business rapidly after a disaster or other event that compromises their data and systems.

  6. NAS Vs. Server For Small Business

    How do you size up a new client?

  7. Migrating From Tape To Business Continuity At The Oldest Waffle Flour Manufacturer

    When you’ve been in business since 1937, change doesn’t always come easy. For one of the country’s oldest producers of pancake and waffle flour the decision to upgrade their backup technology didn’t happen overnight. However, one of New Carbon’s stated corporate values is “Accountability:

  8. The Top 5 Sources for Lead Acquisition

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  9. Plan Your Next Lunch And Learn

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  10. The Marketing Automation Playbook

    Every business has one thing in common: the desire to achieve more revenue and faster growth. Marketing automation is the technology that allows businesses to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow their revenue faster.