Supply Chain Executive Commentary

  1. 3 Wristband Printer Applications That Ensure Accuracy, Streamline Processes
    5/21/2014

    When it comes to tracking physical assets, nothing matches the accuracy, simplicity and cost-effectiveness of bar coding. The same holds true for tracking customers — whether they are patients in a hospital setting, attendees at an event, or inmates in a prison.

  2. 6 Factors To Consider Before Refreshing A Direct Store Delivery Deployment
    5/21/2014

    Technology advancements for the Direct Store Delivery (DSD) environment have outpaced both the industry’s need for those advancements and its ability to quickly adopt these new technologies. Today’s DSD environment is well past its fourth generation of technology, and the original return on investment (ROI) for automation occurred in the 1970s. While times have changed, the DSD use case still requires the customer be served in the same manner they were more than 40 years ago — consequently, the ROI for new technology investments may not be obvious. 

  3. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  4. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  5. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  6. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

  7. Millennial Generation Clients: How To Speak Their Language
    5/2/2014

    The Millennial Generation is made up of more than 80 million Americans from their teens to their early thirties, making it larger than any other generation. This means that millennials, otherwise known as Generation Y’ers, are the largest group of consumers, and they’re a force to be reckoned with. They grew up surrounded by connective technology and, as a result, have come away with an eagerness and a curiosity that some view as entitlement and others view as progression.

  8. 3 Steps To Improve Partner Communication
    4/28/2014

    Manufacturers rely heavily on their channel partners for business success. This is especially true in the high-tech industry, where two-thirds of all sales flow through indirect channels. IT vendor-partner relationships thrive when lines of communication are open in both directions.

  9. 5 Things To Look For In A Partner
    4/25/2014

    Many companies today credit at least part of their success to strong and meaningful partnerships. These strategic alliances can help drive growth and profitability and allow businesses to gain a competitive advantage by accessing a partner’s resources, such as technologies, marketing support, and capital.  

  10. 5 Elements Of A Partner Program That Will Help You Achieve Your Goals
    4/23/2014

    Selecting the right partners is critical as resellers look to strengthen and grow their businesses. And while you may find that all partner programs have some similar elements, you’ll also quickly learn that each program is very different.

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