Articles By Jim Roddy

  1. 6 Words Most Heard At NRF 2016
    1/26/2016

    NRF 2016 was in my rear view mirror when I caught a late shuttle bus Jan. 19, but it’s taken me a full week to assemble and analyze my copious notes from the event. I just quickly searched what I jotted down, and these six words appeared the most often.

  2. Michael Gerber, Business Solutions Announce Webinar Series For VARs And MSPs
    12/10/2015

    Business Solutions and renowned small business author Michael Gerber have formed an educational partnership designed to benefit the entire channel. Beginning in December, Gerber will co-produce with Business Solutions a series of free webinars designed for VAR, MSP, and ISV executives.

  3. BSM Is Giving Away $10,175 Marketing Toolkits To ISVs. For Real.
    11/19/2015

    Business Solutions is thrilled to introduce a unique event exclusively for ISV (Independent Software Vendor) executives -- ISV IQ Live! ISVs will learn how to distribute their software more widely through expert discussions about raising capital, partnering, and ISV marketing. Scheduled for Feb. 24 in Santa Ana and Oct. 6 in Philadelphia, ISV IQ Live! isn't a hackathon and ISVs won’t be doing any coding at our conference. Instead, they'll spend a full day learning from and networking with forward-thinking, growth-oriented software executives. ISV companies will attend the event for free and will receive at no charge a Business Solutions marketing toolkit valued at $10,175. The toolkit will help ISVs reach both the Business Solutions channel audience and end user decision makers from our sister publications in the healthcare, field technologies, and retail verticals.

  4. An Inside Perspective On The Channel From Sterling Payment Technology
    11/18/2015

    The following is an edited transcript of Business Solutions President Jim Roddy’s interview with Gary Staub, chief sales and marketing officer at Sterling Payment Technologies.

  5. VARs And Payment Solutions: Stronger Client Relationships, Recurring Revenue
    11/18/2015

    In this Business Solutions podcast, Gary Staub, chief sales and marketing officer at Sterling Payment Technologies, discusses how retail IT VARs can capitalize on payment solutions.

  6. VARTECH 2015 Keynote Asks, “What’s Your 13th Donut?”
    11/17/2015

    VARTECH 2015 keynote speaker Mark Scharenbroich's message to several hundred channel executives Sept. 15 was filled with feelings of humility, gratefulness, and the power of a kind word. Following are golden nuggets and top quotes from Scharenbroich’s moving welcome to BlueStar’s annual partner conference:

  7. VARTECH 2015 Media Panel: “Dandelion Marketing” And Other Terms VARs Need To Know
    11/17/2015

    The media panel discussion at VARTECH 2015 was a learning experience for the hundreds of channel executives in attendance. Following are three terms that played a role in our conversation that I wanted to share with you. It will behoove VARs to understand and master these.

  8. Fast Facts (Plus Opinions) From VARTECH 2015
    11/17/2015

    Here are stories, quotes, and notes from the first full day of VARTECH 2015 —  written from the docks at CocoCay, The Bahamas. The day was intriguing, interesting, and gratifying at different times. Here are some of the stories, quotes, and notes I jotted while traversing from deck-to-deck.

  9. From VARTECH 2015: Marketing Best Practices For The Modern Reseller
    11/15/2015

    Most everyone in the channel is aware that when VARs complain about vendors, the topic mentioned most is the desire for greater margins. But do you know what I hear most often from vendors when they list the number one VAR area to improve? It’s marketing, hands down.

  10. VARTECH Panel Shares Marketing Best Practices
    11/3/2015

    VARTECH 2015 featured a panel discussion on the topic of marketing your business. Panelists were Garrett Geib, president of the SkyRocket Group; Angela Diffly, the editor of VSR Magazine; Michael Carr, the vice president of sales at ProspectStream; and Jim Roddy, the president of Business Solutions. The panel was moderated by Rebecca Dauzy, VARCOM program coordinator at BlueStar. An edited transcript of the panel discussion follows.