ECM Magazine

  1. Sunday Night Sales Management: Getting Your Act Together
    6/12/2014

    In the beginning it was serious training. What I mean by that comment is that when I started in the tech sector many years ago, selling software/services/technology, I was lucky.  The manufacturer that I worked for not only had extended sales and product training resources but active sales management that worked with small groups of salespeople.

  2. How To Tell If Your Website Is An Effective Lead-Generator
    6/11/2014

    Your website is often the first impression of your business on a prospect — and the impression it makes can impact whether that prospect becomes a customer. How do you know whether your website is an effective marketing tool?

  3. No Excuses: You CAN Market Your IT Business
    6/2/2014

    Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market your business.

  4. From ASCII Columbus: Increase Your Sales Through Neuromarketing
    5/30/2014

    Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  5. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  6. Marketing Your IT Business? Use LinkedIn And Facebook
    5/23/2014

    Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.

  7. Study Sheds Light On Dark Data
    5/19/2014

    Document capture company Parascript, and AIIM, an advocate and supporter of information professionals, have announced findings from a study in the area of “dark data” and how technology can help businesses leverage critical information that is not being captured — such as signatures and other handwritten data.

  8. Don’t Sell Short Your Market Specialization
    5/15/2014

    Last month, Business Solutions (BSM) and ScanSource partnered to hold our first Smart VAR Healthcare Summit. The one-day event was designed to give VARs the unique perspective, IT needs, and decisionmaking process of healthcare providers.

  9. Channel Transitions West: Define The Unique Process You Use To Deliver Value
    5/12/2014

    Featured speaker Gary Pica stressed the importance of “defining your company way” at the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine (BSM). Pica is the CEO and owner of TruMethods, a coaching and mentoring company that has helped transform more than 800 IT providers around the world. His company Dynamic Digital Services, which was acquired by mindSHIFT Technologies, generated more than $500,000 of monthly recurring revenue.

  10. Verizon Data Breach Report: Everyone Is Vulnerable
    5/9/2014

    In an effort to gain further insight into the ever changing landscape of data breaches, Verizon has released a report, covering 50 global organizations, 1,367 data breaches, 95 countries and 63,437 security incidents in 2013. The report provides a month-by-month breakdown of breaches and security threats across the year.

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