ECM Magazine

  1. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  2. Marketing Your IT Business? Use LinkedIn And Facebook
    5/23/2014

    Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.

  3. Study Sheds Light On Dark Data
    5/19/2014

    Document capture company Parascript, and AIIM, an advocate and supporter of information professionals, have announced findings from a study in the area of “dark data” and how technology can help businesses leverage critical information that is not being captured — such as signatures and other handwritten data.

  4. Don’t Sell Short Your Market Specialization
    5/15/2014

    Last month, Business Solutions (BSM) and ScanSource partnered to hold our first Smart VAR Healthcare Summit. The one-day event was designed to give VARs the unique perspective, IT needs, and decisionmaking process of healthcare providers.

  5. Channel Transitions West: Define The Unique Process You Use To Deliver Value
    5/12/2014

    Featured speaker Gary Pica stressed the importance of “defining your company way” at the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine (BSM). Pica is the CEO and owner of TruMethods, a coaching and mentoring company that has helped transform more than 800 IT providers around the world. His company Dynamic Digital Services, which was acquired by mindSHIFT Technologies, generated more than $500,000 of monthly recurring revenue.

  6. Verizon Data Breach Report: Everyone Is Vulnerable
    5/9/2014

    In an effort to gain further insight into the ever changing landscape of data breaches, Verizon has released a report, covering 50 global organizations, 1,367 data breaches, 95 countries and 63,437 security incidents in 2013. The report provides a month-by-month breakdown of breaches and security threats across the year.

  7. Channel Transitions West: CharTec CEO Says Don’t Sell — Get People To Buy
    5/5/2014

    That was one of the compelling questions Alex Rogers, CEO of ARRC Technology and CharTec, asked his audience at Channel Transitions West on April 29, in Santa Ana, CA, the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine.

  8. Channel Transitions West: Established MSPs Give Advice On Funding The Transition To Managed Services
    5/1/2014

    Practical advice on funding managed services was one of the topics the VAR/MSP Panel tackled at Channel Transitions West on April 29, the first of the 2014 Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions magazine.

  9. The Critical Diversify Or Die: Move Into MPS
    4/21/2014

    This office supply company’s foray into managed print services (MPS) brought in a new, multimillion-dollar, recurring revenue stream that’s offsetting its shrinking office products business and positioned it for growth.

  10. Book Review: The Trusted Advisor
    4/7/2014

    Our industry — both reseller and vendor executives — would benefit if we all followed the principles outlined in The Trusted Advisor  by David Maister, Charles Green, and Robert Galford. Successful channel companies try to help their clients; mediocre companies are just pushing products.

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