Inside ASCII Featured Articles
8 Channel Threats, 6 Opportunities For Solutions Providers
The panel discussion “Future Channel Opportunities & Threats” at the ASCII Success Summit in Austin, TX featured several excellent points and lots of give-and-take. Here are some highlights from the discussion.
From ASCII Austin: Win Customers Without Showing Technology
For a couple reasons, I was intrigued to listen to sales coach Gil Cargill’s presentation titled “Winning Customers Without Showing Technology” at the ASCII Success Summit in Austin, TX, on Sept. 19. First, as the president of Jameson Publishing, I’m on the receiving end of sales calls and the account exec calling me often speaks in their industry lingo and not mine. Second, as VARs transition from break-fix to the “as a Service” business model, they will need to sell outcomes to customers, not technology functions and features, to convince them to pay a monthly fee for IT services.
From ASCII Austin: Marketing Advice For VARs And MSPs
“Do your customers see value beyond the contract?” - That question opened Jerry Koutavas’ presentation at the ASCII Success Summit in Austin, TX, and he then proceeded to deliver specific actions solution providers should take to ensure they could soon answer his question with an emphatic “yes!”
ASCII Unveils 2013 ASCII Cup Winner, Austin Best Of Show
The ASCII Group has announced its prestigious ASCII Cup Winner for 2013 and the vendors selected “Best of Show” at the ASCII Success Summit held Sept. 18-19 at the Hilton Airport Hotel. At each of this year’s eight ASCII Summits, members of the solutions provider community attending the event vote for their choices in 11 different categories.
Fast First Thoughts From Austin ASCII Success Summit
I know it’s early, but after two hours of consuming information at the ASCII Success Summit in Austin, TX, I’ve heard some consistent themes emerging already...
Ready To Drink At Austin’s ASCII Success Summit
Jim Roddy, president, Business Solutions magazine, looks forward to "drinking in" all the information from the educational sessions at the ASCII Success Summit, September 18-19 in Austin, Texas.
Secrets Of Managed Services Veterans
I’ve been pretty vocal lately about transitioning your business to a recurring revenue model. In giving so much attention to this topic, my IQ on the business model increases on a daily basis. I’ve been trying to get everything down in my blog, but sometimes I look back and discover that I missed sharing some lessons or find that what I thought were small lessons were actually fairly important.