Inside ASCII Featured Articles

  1. From ASCII Atlantic City: The Perpetually Valuable MSP
    10/24/2014

    “Thought leadership” is a phrase thrown around rather casually by companies and marketers, especially in the IT channel. True thought leadership includes having genuine, original ideas and then presenting those concepts to everyone in your constituency.

  2. Video: Datto Crowned 2014 ASCII Cup Winner During Spectacular Ceremony
    10/24/2014

    Ever since I attended my first ASCII Cup ceremony, I had difficulty articulating the incredible energy and pomp-and-circumstance around the award. Typically when an IT vendor is presented a channel award, they receive polite applause and a plaque or crystal trophy of some sort.

  3. From ASCII Atlantic City: The MSP Evolution
    10/23/2014

    I really liked the slide titled “The MSP Evolution” presented by Shannon Mayer (pictured), the channel engagement manager for LogMeIn, at the ASCII Success Summit in Atlantic City on October 23.

  4. From ASCII Atlantic City: 5 Great Quotes, 2 Helpful Business Continuity Tools
    10/23/2014

    Back in late May, Business Solutions published an article titled “How To Sell Backup? Stop Pitching Fires, Floods, And Famine” based on a presentation by Rob Rae, the vice president of business development at Datto, at the ASCII Success Summit in Columbus, OH.

  5. From ASCII Atlantic City: Top 5 Tech Trends Of 2014
    10/23/2014

    One of the reasons I enjoy attending channel conferences is the opportunity to hear from a variety of perspectives. You think you’ve heard every angle on our industry, but then someone explains their perspective and you think about the IT channel in a different way.

  6. From ASCII Atlantic City: 5 Marketing Tidbits For Solutions Providers
    10/23/2014

    I was thrilled when I saw that Herman Pool was scheduled to present at the ASCII Success Summit in Atlantic City on October 22. I have previously described him as “a whirling dervish and marketing master on stage” and he didn’t disappoint, delivering sound advice to the nearly 100 solutions providers in attendance at Bally’s Atlantic City.

  7. From ASCII Atlantic City: Winning The War On Data Breaches
    10/23/2014

    You know how speakers at a conference are supposed to lift you up and give you — and hopefully your business — a boost of energy? Well, Billy Austin, the president and co-founder of iScan Online, made the nearly 100 solutions providers at the ASCII Success Summit shudder shortly after he took the stage Wednesday afternoon.

  8. From ASCII Atlantic City: When Hiring, VARs Should Hold Out For Character
    10/22/2014

    I have greatly valued the partnership between Business Solutions and The ASCII Group, so I was doubly honored when they asked me to kick off their final Success Summit of 2014 in Atlantic City today. Hire Like You Just Beat Cancer was the name of my ASCII presentation and is the title of a book I published in 2012, in part to celebrate my 10 years of being cancer-free.

  9. From ASCII Columbus: Increase Your Sales Through Neuromarketing
    5/30/2014

    Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  10. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

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