Inside ASCII Featured Articles
Leverage The Power Of An Interactive Community: Deep In The Heart Of Texas
For 30 years, The ASCII Group has celebrated the solutions provider and heralded the benefits of working within a community. Made up of a supporting network of more than 2,000 MSPs and VARs worldwide, ASCII provides a portfolio of IT business-building services ranging from turnkey marketing campaigns to a highly utilized peer-to-peer business referral and lead network.
The ASCII Group CEO: Businesses Change … Business Stays The Same
Despite all the changes the IT channel has seen over the past three decades, basic principles that govern business practices still prevail. The ASCII Group is celebrating its 30th anniversary this year, and founder, chairman, and CEO Alan Weinberger says throughout the group’s history, he has seen that conducting business ethically, forming partnerships within the channel community, and achieving a work-life balance have continued to be keys to success.
ASCII Group CEO Looks Back Over 30 Years: From Selling To Service
This year, The ASCII Group is celebrating its 30th anniversary of serving the IT channel. Group founder, chairman, and CEO Alan Weinberger points out how much things can change in 30 years — especially for the channel.
The ASCII Group’s Weinberger: For 30 Years, A Front-Row Seat In The Channel
Alan Weinberger, the founder, chairman, and CEO of The ASCII Group for three decades, talks with Jameson Publishing and Business Solutions magazine president Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Weinberger provides his perspective on changes in the channel, the future for managed services, the importance of total solution providers, and core business principles VARs and MSPs should heed.
8 Channel Threats, 6 Opportunities For Solutions Providers
The panel discussion “Future Channel Opportunities & Threats” at the ASCII Success Summit in Austin, TX featured several excellent points and lots of give-and-take. Here are some highlights from the discussion.
From ASCII Austin: Win Customers Without Showing Technology
For a couple reasons, I was intrigued to listen to sales coach Gil Cargill’s presentation titled “Winning Customers Without Showing Technology” at the ASCII Success Summit in Austin, TX, on Sept. 19. First, as the president of Jameson Publishing, I’m on the receiving end of sales calls and the account exec calling me often speaks in their industry lingo and not mine. Second, as VARs transition from break-fix to the “as a Service” business model, they will need to sell outcomes to customers, not technology functions and features, to convince them to pay a monthly fee for IT services.
From ASCII Austin: Marketing Advice For VARs And MSPs
“Do your customers see value beyond the contract?” - That question opened Jerry Koutavas’ presentation at the ASCII Success Summit in Austin, TX, and he then proceeded to deliver specific actions solution providers should take to ensure they could soon answer his question with an emphatic “yes!”
ASCII Unveils 2013 ASCII Cup Winner, Austin Best Of Show
The ASCII Group has announced its prestigious ASCII Cup Winner for 2013 and the vendors selected “Best of Show” at the ASCII Success Summit held Sept. 18-19 at the Hilton Airport Hotel. At each of this year’s eight ASCII Summits, members of the solutions provider community attending the event vote for their choices in 11 different categories.
Fast First Thoughts From Austin ASCII Success Summit
I know it’s early, but after two hours of consuming information at the ASCII Success Summit in Austin, TX, I’ve heard some consistent themes emerging already...
Ready To Drink At Austin’s ASCII Success Summit
Jim Roddy, president, Business Solutions magazine, looks forward to "drinking in" all the information from the educational sessions at the ASCII Success Summit, September 18-19 in Austin, Texas.