Inside ASCII Featured Articles

  1. From ASCII Columbus: Increase Your Sales Through Neuromarketing
    5/30/2014

    Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  2. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  3. From ASCII Columbus: Channel Trends — And Anti-Trends — To Watch
    5/29/2014

    Gary Bixler provided many interesting insights during his “2014 Industry Outlook and Trends to Watch” presentation May 29 at the ASCII Success Summit in Columbus, OH. And something tells me the trends he outlined will carry over into 2015 as well.

  4. How To Sell Backup? Stop Pitching Fires, Floods, And Famine
    5/29/2014

    At the ASCII Success Summit in Columbus, OH, Rob Rae, vice president of business development at Datto, offered advice on selling backup and business continuity during his keynote presentation May 29.

  5. MSP Questions For Quantifying Objectives And Risks
    5/29/2014

    During StorageCraft’s keynote presentation May 29 at the ASCII Success Summit in Columbus, OH, Mark Crall, senior channel account manager, presented an interesting — and very specific — line of questioning for MSPs. Asking these questions will help solutions providers quantify their customers’ objectives and risks in regards to data recovery and help MSPs sell Recovery-as-a-Service (RaaS) and Offsite Backup-as-a-Service (OBaaS).

  6. From ASCII Columbus: MSP Marketing Golden Nuggets
    5/29/2014

    Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.

  7. From ASCII Columbus: Creating An Effective Marketing Plan
    5/29/2014

    You’re a total solutions provider? Good for you. Your customers are thrilled with your products and services? Good again. So why are you struggling to grow? Probably because you’re great at IT and a novice at marketing.

  8. The ASCII Group Provides First Guide To Managed IT Services Sales Tax
    4/4/2014

    California responds with answers about charging state sales tax, and group is preparing guides for solutions providers in other states.

  9. Leverage The Power Of An Interactive Community: Deep In The Heart Of Texas
    2/19/2014

    For 30 years, The ASCII Group has celebrated the solutions provider and heralded the benefits of working within a community. Made up of a supporting network of more than 2,000 MSPs and VARs worldwide, ASCII provides a portfolio of IT business-building services ranging from turnkey marketing campaigns to a highly utilized peer-to-peer business referral and lead network.

  10. The ASCII Group CEO: Businesses Change … Business Stays The Same
    2/18/2014

    Despite all the changes the IT channel has seen over the past three decades, basic principles that govern business practices still prevail. The ASCII Group is celebrating its 30th anniversary this year, and founder, chairman, and CEO Alan Weinberger says throughout the group’s history, he has seen that conducting business ethically, forming partnerships within the channel community, and achieving a work-life balance have continued to be keys to success.

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