Inside ASCII Featured Articles

  1. ASCII Group CEO Looks Back Over 30 Years: From Selling To Service
    2/7/2014

    This year, The ASCII Group is celebrating its 30th anniversary of serving the IT channel. Group founder, chairman, and CEO Alan Weinberger points out how much things can change in 30 years — especially for the channel.

  2. The ASCII Group’s Weinberger: For 30 Years, A Front-Row Seat In The Channel
    1/27/2014

    Alan Weinberger, the founder, chairman, and CEO of The ASCII Group for three decades, talks with Jameson Publishing and Business Solutions magazine president Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Weinberger provides his perspective on changes in the channel, the future for managed services, the importance of total solution providers, and core business principles VARs and MSPs should heed.

  3. 8 Channel Threats, 6 Opportunities For Solutions Providers
    10/9/2013

    The panel discussion “Future Channel Opportunities & Threats” at the ASCII Success Summit in Austin, TX featured several excellent points and lots of give-and-take. Here are some highlights from the discussion.

     

  4. From ASCII Austin: Win Customers Without Showing Technology
    9/20/2013

    For a couple reasons, I was intrigued to listen to sales coach Gil Cargill’s presentation titled “Winning Customers Without Showing Technology” at the ASCII Success Summit in Austin, TX, on Sept. 19. First, as the president of Jameson Publishing, I’m on the receiving end of sales calls and the account exec calling me often speaks in their industry lingo and not mine. Second, as VARs transition from break-fix to the “as a Service” business model, they will need to sell outcomes to customers, not technology functions and features, to convince them to pay a monthly fee for IT services.

  5. From ASCII Austin: Marketing Advice For VARs And MSPs
    9/20/2013

    “Do your customers see value beyond the contract?” - That question opened Jerry Koutavas’ presentation at the ASCII Success Summit in Austin, TX, and he then proceeded to deliver specific actions solution providers should take to ensure they could soon answer his question with an emphatic “yes!”

  6. ASCII Unveils 2013 ASCII Cup Winner, Austin Best Of Show
    9/20/2013

    The ASCII Group has announced its prestigious ASCII Cup Winner for 2013 and the vendors selected “Best of Show” at the ASCII Success Summit held Sept. 18-19 at the Hilton Airport Hotel. At each of this year’s eight ASCII Summits, members of the solutions provider community attending the event vote for their choices in 11 different categories.

  7. Fast First Thoughts From Austin ASCII Success Summit
    9/19/2013

    I know it’s early, but after two hours of consuming information at the ASCII Success Summit in Austin, TX, I’ve heard some consistent themes emerging already...

  8. Ready To Drink At Austin’s ASCII Success Summit
    9/4/2013

    Jim Roddy, president, Business Solutions magazine, looks forward to "drinking in" all the information from the educational sessions at the ASCII Success Summit, September 18-19 in Austin, Texas.

  9. Secrets Of Managed Services Veterans
    7/18/2013

    I’ve been pretty vocal lately about transitioning your business to a recurring revenue model. In giving so much attention to this topic, my IQ on the business model increases on a daily basis. I’ve been trying to get everything down in my blog, but sometimes I look back and discover that I missed sharing some lessons or find that what I thought were small lessons were actually fairly important.

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