Networking Articles

  1. Are You Making These Common Marketing Mistakes?

    When it comes to real marketing, many solutions providers fall short. This is typically because they either don’t believe in the power of marketing or don’t have the time and money to invest. In both cases, a big mistake is being made. Marketing, when done correctly, can have a significant effect on sales, producing an ROI that exponentially exceeds the initial investment.

  2. Smart VAR Panel: Addressing Pain Points Gets Healthcare IT Clients’ Attention

    Your healthcare IT clients won’t sign on for your technology solutions unless you’re actively connecting with their needs. At the Smart VAR Healthcare Summit, powered by ScanSource and Business Solutions held Aug. 11 at the Renaissance Dallas Richardson Hotel, a panel of healthcare end users emphasized this principle.

  3. Smart VAR Healthcare Panel: Understanding The IT Purchase Decision-Making Process

    Your sales process is completely futile if you don’t understand your healthcare IT clients’ decision-making process. At the Smart VAR Healthcare Summit, powered by ScanSource and Business Solutions held Aug. 11 at the Renaissance Dallas Richardson Hotel, the SmartVAR panel — Rabin Pant, director of clinical informatics at Methodist Health System, Dr. Trisha Swift, a healthcare management consultant for Kurt Salmon, and Frank Beman, CEO of Faith Community Hospital — talked about the decision-making process at their respective organizations, the perception of value, and the importance of timeframes.

  4. Moving Ahead Of The Pack: Healthcare IT Market Growth Areas You May Be Missing

    Getting too comfortable with the services you provide can be a big mistake in healthcare IT. While there is room for profit for everyone, avoiding certain areas can mean your company is leaving huge amounts of money and growth potential on the table.

  5. Selling Healthcare IT In The Age Of Integration

    Right now, your healthcare IT clients see most of their technology as islands, but that’s all changing. At the Smart VAR Healthcare Summit, powered by ScanSource and Business Solutions held Aug. 11 at the Renaissance Dallas Richardson Hotel, “The Healthcare IT Guy” Shahid Shah addressed this issue and how vendors can help move their clients into an “integration age.”

  6. If You Don’t Sell UC Solutions To Your SMB Customers, Someone Else Will

    The Unified Communications-as-a-Service (UCaaS) SMB market presents a significant opportunity to VARs and MSPs to expand — and maybe even protect — their businesses. 

  7. Managed Services, Backup And Recovery, And Networking News From August 2015

    Each month, Business Solutions reports news on business in the channel. This month in managed services, backup and recovery, and networking news, D&H offers training and support for Windows 10, SolarWinds N-able adds a new IT services platform, CharTec creates a division for distribution of services, ASCII provides a national sales tax helpdesk for managed services providers (MSPs), Unitrends unveils Release 9.0 Beta, and CompTIA offers MSPs a new sales toolkit.

  8. How The Gartner Hype Cycle Can Help You Navigate Your Healthcare IT Client’s Technology Interests

    With healthcare technologies rolling out faster than they ever have, it can be difficult to manage not only your focus, but your clients’. One of the best informational tools you can use in navigating this problem is the Gartner Hype Cycle, whose application was referenced in the keynote at the Smart VAR Healthcare Summit by “Healthcare IT Guy” Shahid Shah, CEO of NetSpective Communications, an IT professional services and custom software development firm.

  9. Deleted Emails Or Wiped Server … Why Everybody Needs A Trusted IT Advisor

    This weekend, the news was filled with articles about the difference between deleting emails and wiping a server — in reference to U.S. Secretary of State Hillary’s Clinton’s personal email account. The Washington Post article Saturday put a managed services provider in the spotlight: A spokesman for Denver-based Platte River Networks stated the company had no knowledge that Clinton’s server was wiped.

  10. MAX 2015 Recap: LogicNow Makes Bold Move Toward Automated Analytics

    Last week I was at LogicNow’s (formerly GFI Software) MAX 2015 partner event in Washington DC at the Gaylord National Convention Center. LogicNow captures literally petabytes of data points with the help of its 12,000 managed services provider (MSP) partners throughout the world who collectively manage more than 2 million end points.