Physical Security Articles

  1. Sunday Night Sales Management: Getting Your Act Together
    6/12/2014

    In the beginning it was serious training. What I mean by that comment is that when I started in the tech sector many years ago, selling software/services/technology, I was lucky.  The manufacturer that I worked for not only had extended sales and product training resources but active sales management that worked with small groups of salespeople.

  2. How To Tell If Your Website Is An Effective Lead-Generator
    6/11/2014

    Your website is often the first impression of your business on a prospect — and the impression it makes can impact whether that prospect becomes a customer. How do you know whether your website is an effective marketing tool?

  3. What VARs Need To Know About Providing Biometrics ID Solutions
    6/3/2014

    If you provide access control solutions, you are certainly familiar with biometrics identification, but is providing this technology within your company’s capabilities, expandable to other areas of clients’ organizations?

  4. No Excuses: You CAN Market Your IT Business
    6/2/2014

    Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market your business.

  5. From ASCII Columbus: Increase Your Sales Through Neuromarketing
    5/30/2014

    Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  6. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  7. Government IT News For VARs — May 28, 2014
    5/28/2014

    In the news this week: GSA looks to expand telecom contractors, and a GAO report states federal agencies are losing millions by not having adequate policies to manage software licenses.

  8. Marketing Your IT Business? Use LinkedIn And Facebook
    5/23/2014

    Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.

  9. Peer-To-Peer: IP Video Sales Complement Other Lines Of Business
    5/22/2014

    The Business Solutions article “IP Video And Access Surveillance Control: A Profitable Combination,” highlights the success Global Data Systems (GDS) has experienced providing facilities-based telecommunications, datacenter, cloud computing, and systems integration solutions and services. GDS, which deployed the first Cisco VoIP phone system in the U.S. and is currently the only Louisiana-headquartered Cisco Gold Partner with 24/7/365 NOC (network operation center) operations support, recognized physical security as a complement to its offerings.

  10. Drive Video Management Software (VMS) Revenue With Integration Services
    5/22/2014

    Security continues to be a hot topic in the channel as the threat landscape continues to grow. In addition to opportunities to sell network security solutions and services, physical security is another big opportunity. I recently had the privilege recently of speaking with Chuck Moeling, executive vice president of Interface Security Systems Holdings. This systems integrator and MSP is integrating IP video surveillance systems with alarm systems, which results in what the company calls “video verifiable alarm systems.” What business challenge does this solve, you may wonder? One of the biggest challenges every company faces: false alarms, which account for 98% of all triggered alarms.

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