Premium Retail Content
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Immersive Advertising Drives Brand Visibility
10/24/2017
The global digital signage market size was estimated at $16 billion in 2016 and is anticipated to reach $31 billion by 2025. This growth is due to the increasing demand for the digital promotion of products and services to attract the attention of the target audience in an effective manner. Digital signage offers the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures in order to attract customers with more impact as compared to the traditional modes of reaching out to customers.
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MSPs And Resellers Can Amplify Their Social Media Reach With Employee Advocacy
9/21/2017
Studies have shown that businesses are starting to increasingly rely on social media to help build brand awareness and drive the sale of their products and solutions. For example, according to a recent Forrester report, 98 percent of sales and marketing leaders see value in social selling in the short and long term, and 49 percent have already developed a formal social selling program. Many Channel companies would agree with the potential benefits of social media marketing, but they also acknowledge they’re a long way from realizing its full potential.
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Looking To Sell Your MSP Practice - Better Consider These Issues Now
7/26/2017
The managed services market got its start as early as the 1990s as the recurring revenue business model sparked a new era of change in the technology industry. As managed service providers (MSPs) emerged, the market for their offerings grew, and it is expected to reach $193 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%, according to Markets and Markets.
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Closing The Door On Cybercriminals Best: Practices For Patch Management
7/20/2017
The sheer quantity and frequency of new threats that confront IT professionals is daunting, as cybercriminals relentlessly probe for weaknesses and vulnerabilities. These three patch management best practices will help deny criminals a point of entry to your clients' networks.
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The Channel Faces Another Difficult Transition: And This Time It Is Not A Technology Or Business Model Change
7/6/2017
Forrester is reporting that 65% of technology decisions are influenced and/or made by line of business executives. It's predicted that this number could rise to 90% by the year 2020. Here's how VARs should adjust their pitch accordingly.
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Reviewed Your Employee Manual Lately?
4/27/2017
Many states have laws and regulations that took effect January 1. In some instances, such as minimum wage, even cities have instituted new requirements. Often forgotten among the tasks to be accomplished in in light of these changes is updating your Employee Policy and Procedure Manual.
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Securing The Network
4/26/2017
Brian Krebs’ post on Krebs on Security, “DNI: Putin Led Cyber, Propaganda Effort to Elect Trump, Denigrate Clinton,” is not only an excellent piece of analysis, it also contains important cybersecurity lessons.
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How mPOS Affects Table Turnover
4/24/2017
Value-added resellers (VARs) in the food and beverage sector know that, while restaurants vary drastically in their menu offerings and ambience, they all share one goal: the pursuit of total efficiency. That pursuit must be managed carefully, because an overt focus on efficiency can detract from the leisurely experience restaurant goers frequently expect.
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Streamlining Your Startup: The Significance Of Good CMS
4/21/2017
Any small and medium enterprise (SME) that wants to succeed needs a content management system (CMS). As such, knowledge of how a CMS works is a must for almost any employee since content is such a huge part of virtually any digital business.
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8 POS Trends To Watch In 2017
4/20/2017
In the retail and hospitality space, 2017 will likely see a continuation of the trend toward mobility and cloud-based solutions, as well as the emergence of unified commerce strategies. Some belt-tightening should also be expected as these industries wade through economic and political uncertainties, particularly in Europe. Here’s what else to expect in the coming year.