Premium Retail Content

  1. Why Should You Sell Solutions “Born In The Cloud”?
    9/24/2015

    The “cloud” is where everyone wants to be; yet few know how to get there successfully. Why does the cloud remain somewhat elusive to the channel and VARs, and how can we remove the barriers to entry for all? Let’s first look at the “why” part of this question. Why should you sell cloud-based solutions at all? 

  2. Data Governance In Retail: Whose Data Is It Anyway?
    9/24/2015

    In a competitive industry like retail when making marketing decisions, intuition and gut instinct, have taken a back seat to Big Data. Big Data has become more than just a buzzword amongst marketers no matter the industry. In 2015, Big Data rules how commerce decisions are handled whether it is a small family business or fortune 500 company.

  3. Building Competitive Motes With Marketing (Hint Help Key Constituents With Their Marketing)
    9/23/2015

    Several powerful forces are converging to fundamentally alter the landscape of marketing.   These same forces when applied creatively can be used to differentiate businesses and establish competitive motes across many industries.

  4. 5 Steps To Point Of Sale Device Security
    9/21/2015

    Cybercriminals to payment card data are like moths to a flame … they just can’t stay away.

  5. 3 Ways To Help Your Merchant IT Clients Win Over Customers Without Competing On Price
    9/17/2015

    As a trusted advisor to your merchant clients, you may be asked how the solutions you sell can help them be more competitive. Between the numerous price check apps in the market and the fact that there are plenty of retailers selling the same products, it’s easy to see why many merchants get into price wars, flash sales, and outrageous discounts to entice shoppers. A webinar, How to Win More Customers without Competing on Price or Products, featuring Erin Harris, editor in chief of Innovative Retail Technologies, will provide insights on implementing technology to enhance the retail experience rather than resorting to price wars.

  6. What Different Types Of EMV Integrations Mean For Software Vendors
    9/1/2015

    As we are coming close to the EMV liability shift, the EMV certification process with the major processors/acquirers is not easing. There is a major backlog and it seems like most of the software vendors are not going to start having full EMV capabilities before the first quarter of 2016.

  7. Why You Should Take The Time To Implement EMV With Layered Security
    8/31/2015

    October marks the liability shift date, when the four major credit card brands, Visa, MasterCard, Discover, and American Express, will begin shifting the financial liability for credit and debit card fraud to organizations that do not support EMV chip cards.

  8. 4 Ways To Create A Seamless Transition To EMV For Your IT Clients And Their Customers
    8/27/2015

    With the October 1 EMV liability shift just a little over a month away — merchants still looking to comply with their limited timeframes — need efficient and cost-effective strategies to make the deadline or be held liable for fraudulent card transactions.

  9. Watermarks Flow Naturally From Digital Video Innovations
    8/26/2015

    It’s rare that something invisible can become a tool powerful enough to change an industry, but that’s precisely the case with digital watermarks. This technology is rooted in digital video innovations and poised to take a giant leap forward, providing a sophisticated way for advertisers to reach a targeted audience.

  10. 4 Ways To Help Your Clients And Their Customers Transition Seamlessly To EMV
    8/26/2015

    Over the last year, EMV (Europay, MasterCard, and Visa) has achieved mass recognition within the U.S. There are over 1 billion EMV cards used throughout the globe, and the system is the standard for debit and credit payments in many European countries. Despite this, the U.S. has lagged behind in the transition to chip and pin technology — until now.