Premium SMB Content

  1. The Beginners Guide To Maintaining A Website

    Having a website is an essential part of a modern business’ operation. A firm needs this vital tool to help get in touch with customers and put itself on the map. But a website isn’t a static thing. You can’t buy one off the shelf, simply plonk it online, and forget about it. You need to maintain it properly so it delivers the results you need. Here's how...

  2. 3 Ways To Communicate The Value Of Managed Services

    Let’s face it, SMBs are cost-conscious by nature and will go to great lengths to save money. When it comes to managed IT services, for example, we’ve heard from our MSP partners that many of their SMB clients will choose to opt out of these services in order to save a few dollars in the short run. What they don’t often don’t is, after accounting for productivity losses, unscheduled maintenance fees, and even damage to their reputation, the decision not to engage in a managed services contract can end up costing them much more down the road.

  3. Make “Going Green” Easy With Cloud Computing

    Going green and reducing the corporate carbon footprint have been fairly recent trends among companies, but more often than not, profit is the deciding factor in business decisions. Usually moving to green or more eco-friendly procedures means an increase in cost for a company. However, with cloud computing, it’s likely your transition will keep more money in your pocket while also helping the planet.

  4. From Charity To Parity: Changing The Conversation About Gender Diversity In IT

    So much of the discussion around gender diversity in IT is about how tech companies need to reverse the discrimination against women in hiring, compensation, and promotion. It’s championed as the socially responsible thing to do. And, it certainly is that, but evidence is mounting that it’s also the financially responsible thing to do for your IT company.

  5. 10 Ways To Convince Customers To Upgrade To IP Video

    While IP video solutions have been on the market for close to a decade, there are still a large number of end users that utilize analog systems. The number of these users that choose to migrate to an IP-based system is on the rise, and manufacturers, integrators, and A&Es continue to educate these organizations about the benefits of switching from their legacy analog systems to state-of-the-art, IP-based solutions.

  6. Unique, Original Ways To Provide Value To Your Customers

    Too often while walking a trade show floor, we’re caught up in the technology “price race to the bottom” — who has more megapixels, who can integrate with more partners, or who can manage the most access points. But in the race to be the best, many manufacturers can get caught up in the competition and forget about the main component in creating a successful business: customers. True service is rooted in the notion that organizations must provide significant value to customers in a number of ways.

  7. The Dynamics Of Change In The Managed Services Marketplace

    “If you’re not growing, you’re dying.” This statement is a reminder that in an ever-changing world, you must adapt to your surroundings or you will get left behind. Even though this is a phrase that can apply to anyone and anything, let’s apply it to the struggle that office technology dealerships, manufacturers, distributors, and service companies are experiencing while trying to establish their business in the managed services marketplace.

  8. Why EMV Payment Integrations Aren’t Easy

    Software developers face many challenges. Staying relevant to customers, finding new ways to deliver value, and remaining competitive takes time and energy. It is no surprise that issues outside of the core features and functions of the software -- such as payment security and EMV — are regarded with such an aversion. Most developers are in business to solve unique needs of a market or business segment; they're not experts in payments. Unfortunately, today the ability to process cards comes at a significant cost and effort.

  9. Big Data Analytics: Real World Benefits For Retailers

    Technology has positively impacted a wide variety of industries from finance to education to healthcare. The retail industry in particular has experienced one of the most radical technology transformations, the result of efforts to meet consumer demand for an increasingly personalized, on-demand shopping experience. Big Data analytics in particular have helped many retailers boost revenue and enhance the overall customer experience. In fact, 94 percent of retailers believe the customer of the future will be driven by technology.

  10. The Top Cloud-Based Service MSPs Should Offer

    There are four little words that strike terror in my heart; four words that even years of seasoning as an IT professional can't calm away. Even as I type them, I find myself unconsciously recoiling. They are: “Bring Your Own Device.”