enterprise content management ECM resource center enterprise content management ECM resource center

You Probably Aren’t As Unique As You Think

What makes you and your company different? Is it your people? Is it how much you care about your customers? Is it all the training you have and industry certifications? Is it the solutions you offer?

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EXECUTIVE COMMENTARY

  • Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 3)
    Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 3)

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  • Advice After The Joplin Tornado: Put A Disaster Recovery In Place Now
    Advice After The Joplin Tornado: Put A Disaster Recovery In Place Now

    Late in the afternoon on May 22, 2011, an EF5 tornado tore a mile-wide swath through the southern part of Joplin, Missouri. It was the deadliest tornado in the U.S. since 1947 and has proven to be the costliest single tornado in U.S. history with more than $2.2 billion in insurance payouts.

  • Does Your Brand Translate From Traditional To Online Media?
    Does Your Brand Translate From Traditional To Online Media?

    As consumers move toward digital media for brand information, it’s the perfect time to reassess how a brand translates from traditional media to online media. A consumer’s opinion about any brand is shaped from the moment they enter the brand search term, or related keywords in any search engine — such as Google or Yahoo. The impact of these search results on the consumer perception of the brand is known as Search Perception Impact (SPI).

  • Ask The Consultant: How Do I Manage My Energy To Sustain A High Level Of Productivity?
    Ask The Consultant: How Do I Manage My Energy To Sustain A High Level Of Productivity?

    My short answer is this: improve your focus, habits, exercise, nutrition, and sleep in ways that help you.

  • How To Make Channel Incentive Programs A True Win-Win
    How To Make Channel Incentive Programs A True Win-Win

    The speed at which technology is creating new products and services is increasing exponentially. For resellers — particularly those in the IT sector — this nets out to increased pressure not only to sell, but to stay abreast of a constant stream of technological advancements.

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WHITE PAPERS & CASE STUDIES

  • The Four T’s Of Marketing
    The Four T’s Of Marketing

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  • The Top 10 Myths About Sales

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

  • Uncrowding The Crowd: A New Model Designed To Create Better Working Relationships

    When organizations first began crowdsourcing to identify talent for specific projects, the concept seemed to offer limitless potential.

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