One of the reasons I enjoy attending channel conferences is the opportunity to hear from a variety of perspectives. You think you’ve heard every angle on our industry, but then someone explains their perspective and you think about the IT channel in a different way.
From ASCII Atlantic City: When Hiring, VARs Should Hold Out For Character
I have greatly valued the partnership between Business Solutions and The ASCII Group, so I was doubly honored when they asked me to kick off their final Success Summit of 2014 in Atlantic City today. Hire Like You Just Beat Cancer was the name of my ASCII presentation and is the title of a book I published in 2012, in part to celebrate my 10 years of being cancer-free.
From ASCII Columbus: Increase Your Sales Through Neuromarketing
Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?
From ASCII Columbus: How To Stand Out In A Crowded Market
I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.
From ASCII Columbus: Channel Trends — And Anti-Trends — To Watch
Gary Bixler provided many interesting insights during his “2014 Industry Outlook and Trends to Watch” presentation May 29 at the ASCII Success Summit in Columbus, OH. And something tells me the trends he outlined will carry over into 2015 as well.
PREMIUM CONTENT FROM ASCII MEMBERS
3 Reasons That Justify Raising Your Rates
This is another in the arsenal of tough lessons that most small business owners learn — charging your customers more. It isn’t unusual to be very nervous about raising your rates for fear you will lose a client. In an ideal world, best practices would dictate that you raise your rates every year.
7 Things Your Antimalware Offering Must Do
You would be hard pressed to find an IT professional who does not offer an antivirus solution to their clients; but it is just as crucial to have a solid antimalware offering for your users.
3 Ways To Build Wealth With The As-A-Service Business Model
On my way to work I pass a billboard advertising the Connecticut Lottery. They now have two games available with a ”win for life” top prize — very tempting until you look at the odds of winning. Every day I play a different type of game — my “win for life”' strategy is based on recurring revenue streams in my managed IT services business.
Adding These 3 Services Will Build Stickier Customer Relationships
One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?
7 Reasons NOT To Offer Service Package Options
When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks
How To Fire A Client
As a business owner, one of the hardest things I have had to learn is when it is time to fire a client. I know that I am not the only business owner to face this challenge. The need to find and retain clients is driven by the crucible of those early days when you did not have very many clients — when the business was struggling to survive. One cannot abide to lose a client — even if they are a lousy client. You fret and worry, maybe if you do a better job next time around they will pay their bills on time or be less argumentative?
PHOTOS FROM THE AUSTIN ASCII SUCCESS SUMMIT
The ASCII Success Summit in Austin, TX, Sept. 18-19, was filled with memorable moments. Attendees had the opportunity to learn and network at events including kick-off workshops, a business card exchange, keynotes, the “Profit Pitch,” the panel discussion, and social events. Photos by Jason Morales.
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