INSIDE ASCII FEATURED ARTICLES
In addition to the insights in his presentation “The Perpetually Valuable MSP” at the ASCII Success Summit on October 23 in Atlantic City, Dave Sobel, the director of partner community for MAXfocus by LogicNow, shares his views on the channel landscape, finding success as a managed services provider, and focusing on business agility — in this exclusive interview with Jim Roddy, president of Business Solutions.
From ASCII Atlantic City: The MSP Evolution
I really liked the slide titled “The MSP Evolution” presented by Shannon Mayer (pictured), the channel engagement manager for LogMeIn, at the ASCII Success Summit in Atlantic City on October 23.
From ASCII Atlantic City: 5 Great Quotes, 2 Helpful Business Continuity Tools
Back in late May, Business Solutions published an article titled “How To Sell Backup? Stop Pitching Fires, Floods, And Famine” based on a presentation by Rob Rae, the vice president of business development at Datto, at the ASCII Success Summit in Columbus, OH.
From ASCII Atlantic City: Top 5 Tech Trends Of 2014
One of the reasons I enjoy attending channel conferences is the opportunity to hear from a variety of perspectives. You think you’ve heard every angle on our industry, but then someone explains their perspective and you think about the IT channel in a different way.
From ASCII Atlantic City: 5 Marketing Tidbits For Solutions Providers
I was thrilled when I saw that Herman Pool was scheduled to present at the ASCII Success Summit in Atlantic City on October 22. I have previously described him as “a whirling dervish and marketing master on stage” and he didn’t disappoint, delivering sound advice to the nearly 100 solutions providers in attendance at Bally’s Atlantic City.
From ASCII Atlantic City: Winning The War On Data Breaches
You know how speakers at a conference are supposed to lift you up and give you — and hopefully your business — a boost of energy? Well, Billy Austin, the president and co-founder of iScan Online, made the nearly 100 solutions providers at the ASCII Success Summit shudder shortly after he took the stage Wednesday afternoon.
PREMIUM CONTENT FROM ASCII MEMBERS
3 Reasons That Justify Raising Your Rates
This is another in the arsenal of tough lessons that most small business owners learn — charging your customers more. It isn’t unusual to be very nervous about raising your rates for fear you will lose a client. In an ideal world, best practices would dictate that you raise your rates every year.
7 Things Your Antimalware Offering Must Do
You would be hard pressed to find an IT professional who does not offer an antivirus solution to their clients; but it is just as crucial to have a solid antimalware offering for your users.
3 Ways To Build Wealth With The As-A-Service Business Model
On my way to work I pass a billboard advertising the Connecticut Lottery. They now have two games available with a ”win for life” top prize — very tempting until you look at the odds of winning. Every day I play a different type of game — my “win for life”' strategy is based on recurring revenue streams in my managed IT services business.
Adding These 3 Services Will Build Stickier Customer Relationships
One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?
7 Reasons NOT To Offer Service Package Options
When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks
How To Fire A Client
As a business owner, one of the hardest things I have had to learn is when it is time to fire a client. I know that I am not the only business owner to face this challenge. The need to find and retain clients is driven by the crucible of those early days when you did not have very many clients — when the business was struggling to survive. One cannot abide to lose a client — even if they are a lousy client. You fret and worry, maybe if you do a better job next time around they will pay their bills on time or be less argumentative?
PHOTOS FROM THE AUSTIN ASCII SUCCESS SUMMIT
The ASCII Success Summit in Austin, TX, Sept. 18-19, was filled with memorable moments. Attendees had the opportunity to learn and network at events including kick-off workshops, a business card exchange, keynotes, the “Profit Pitch,” the panel discussion, and social events. Photos by Jason Morales.
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