For 30 years, The ASCII Group has celebrated the solutions provider and heralded the benefits of working within a community. Made up of a supporting network of more than 2,000 MSPs and VARs worldwide, ASCII provides a portfolio of IT business-building services ranging from turnkey marketing campaigns to a highly utilized peer-to-peer business referral and lead network.
The ASCII Group’s Weinberger: For 30 Years, A Front-Row Seat In The Channel
Alan Weinberger, the founder, chairman, and CEO of The ASCII Group for three decades, talks with Jameson Publishing and Business Solutions magazine president Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Weinberger provides his perspective on changes in the channel, the future for managed services, the importance of total solution providers, and core business principles VARs and MSPs should heed.
8 Channel Threats, 6 Opportunities For Solutions Providers
The panel discussion “Future Channel Opportunities & Threats” at the ASCII Success Summit in Austin, TX featured several excellent points and lots of give-and-take. Here are some highlights from the discussion.
From ASCII Austin: Win Customers Without Showing Technology
For a couple reasons, I was intrigued to listen to sales coach Gil Cargill’s presentation titled “Winning Customers Without Showing Technology” at the ASCII Success Summit in Austin, TX, on Sept. 19. First, as the president of Jameson Publishing, I’m on the receiving end of sales calls and the account exec calling me often speaks in their industry lingo and not mine. Second, as VARs transition from break-fix to the “as a Service” business model, they will need to sell outcomes to customers, not technology functions and features, to convince them to pay a monthly fee for IT services.
From ASCII Austin: Marketing Advice For VARs And MSPs
“Do your customers see value beyond the contract?” - That question opened Jerry Koutavas’ presentation at the ASCII Success Summit in Austin, TX, and he then proceeded to deliver specific actions solution providers should take to ensure they could soon answer his question with an emphatic “yes!”
PREMIUM CONTENT FROM ASCII MEMBERS
Are Your SMB Customers Safe From Cyber Attack?
Tim Gillen of Terrapin Networks and a member of The ASCII Group lists some measures MSPs can take to help protect their SMB clients from cybercrime.
Keeping Customers In The Age Of The Cloud
Andrew Harrover of Matrix Computer Consulting, a member of The ASCII Group, shares the importance of talking with your clients about cloud-based offerings and how it can strengthen your role as their trusted advisor.
5 Things To Have In Your Managed Services Portfolio
A common conversation among managed service providers (MSPs) seems to be about the service portfolio. What do you include? Mark Glowacz, owner of Tydan IT and ASCII Group member, provides a list of where to start.
How To Make An Informed Choice: Public Or Private Cloud?
If you are interested in cloud storage, there are numerous things you are going to need to know before you attempt to crossover. Andrew Calore, account executive with BCI Computers and ASCII Group member, says a good place to start is the differences of private and public cloud services.
Managed Service Myths Break-Fix VARs Believe
ASCII member Douglas R. Grabowski, managing partner of Grabowski Group, tells why it’s not difficult to change your business from break-fix to managed services He lists five common myths a break-fix VAR might believe — and the truth.
Ways To Use PSA Reports To Improve Your Business
Depending on the PSA you use, some reports may be standard, and already present in a report library, while others may need to be custom built, using the reporting engine. ASCII Group member Vince Tinnirello, CEO, Anchor Network Solutions, shares five key reports that all MSPs should be using to measure their businesses each month.
PHOTOS FROM THE AUSTIN ASCII SUCCESS SUMMIT
The ASCII Success Summit in Austin, TX, Sept. 18-19, was filled with memorable moments. Attendees had the opportunity to learn and network at events including kick-off workshops, a business card exchange, keynotes, the “Profit Pitch,” the panel discussion, and social events. Photos by Jason Morales.
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