Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?
How To Sell Backup? Stop Pitching Fires, Floods, And Famine
At the ASCII Success Summit in Columbus, OH, Rob Rae, vice president of business development at Datto, offered advice on selling backup and business continuity during his keynote presentation May 29.
MSP Questions For Quantifying Objectives And Risks
During StorageCraft’s keynote presentation May 29 at the ASCII Success Summit in Columbus, OH, Mark Crall, senior channel account manager, presented an interesting — and very specific — line of questioning for MSPs. Asking these questions will help solutions providers quantify their customers’ objectives and risks in regards to data recovery and help MSPs sell Recovery-as-a-Service (RaaS) and Offsite Backup-as-a-Service (OBaaS).
From ASCII Columbus: MSP Marketing Golden Nuggets
Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.
From ASCII Columbus: Creating An Effective Marketing Plan
You’re a total solutions provider? Good for you. Your customers are thrilled with your products and services? Good again. So why are you struggling to grow? Probably because you’re great at IT and a novice at marketing.
PREMIUM CONTENT FROM ASCII MEMBERS
3 Reasons That Justify Raising Your Rates
This is another in the arsenal of tough lessons that most small business owners learn — charging your customers more. It isn’t unusual to be very nervous about raising your rates for fear you will lose a client. In an ideal world, best practices would dictate that you raise your rates every year.
7 Things Your Antimalware Offering Must Do
You would be hard pressed to find an IT professional who does not offer an antivirus solution to their clients; but it is just as crucial to have a solid antimalware offering for your users.
3 Ways To Build Wealth With The As-A-Service Business Model
On my way to work I pass a billboard advertising the Connecticut Lottery. They now have two games available with a ”win for life” top prize — very tempting until you look at the odds of winning. Every day I play a different type of game — my “win for life”' strategy is based on recurring revenue streams in my managed IT services business.
Adding These 3 Services Will Build Stickier Customer Relationships
One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?
7 Reasons NOT To Offer Service Package Options
When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks
How To Fire A Client
As a business owner, one of the hardest things I have had to learn is when it is time to fire a client. I know that I am not the only business owner to face this challenge. The need to find and retain clients is driven by the crucible of those early days when you did not have very many clients — when the business was struggling to survive. One cannot abide to lose a client — even if they are a lousy client. You fret and worry, maybe if you do a better job next time around they will pay their bills on time or be less argumentative?
PHOTOS FROM THE AUSTIN ASCII SUCCESS SUMMIT
The ASCII Success Summit in Austin, TX, Sept. 18-19, was filled with memorable moments. Attendees had the opportunity to learn and network at events including kick-off workshops, a business card exchange, keynotes, the “Profit Pitch,” the panel discussion, and social events. Photos by Jason Morales.
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