FEATURED BLUESTAR CONTENT

VARTECH 2014: 9 Social Media Tips For VARs

Do you recall the 1939 version of The Wizard Of Oz when a fearful Dorothy, played by Judy Garland, exclaims, “Lions and tigers and bears, oh my!”? Today, solutions providers — especially those old enough to remember the 1939 version of The Wizard Of Oz — are saying “Facebook and Twitter and LinkedIn, oh my!” as they face an avalanche of social media options.

  • Top Tweets From BlueStar’s VARTECH 2012
    Top Tweets From BlueStar’s VARTECH 2012

    Promoted as a “mobile trade show,” BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination cruise ship traveling from Miami to Nassau, The Bahamas. More than 1,400 people attended the event with over half of them being the distributor’s top resellers from the U.S. and Latin America. Among the technologies represented were data capture, point of sale, mobility, digital signage, video surveillance, and physical security technologies. By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  • 8 Pitfalls To Avoid When Reselling Security
    8 Pitfalls To Avoid When Reselling Security

    On the final full day of VARTECH 2012, I was a man on a mission. Several VARs I talked with in the morning said they were interested in adopting video surveillance and security solutions but they wanted to know the pitfalls first. So, my mission today was to gather as much information as I could on that topic. By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  • BlueStar Makes Trade Show On Cruise Ship A Reality
    BlueStar Makes Trade Show On Cruise Ship A Reality

    About a year ago when I first heard that VARTECH, BlueStar’s annual conference, would be held on a cruise ship, I thought it was a ruse. There couldn’t possibly be a floating trade show, right? You couldn’t actually coordinate nearly 1,400 attendees throughout North and Latin America, along with exhibitor hardware, and get everything and everyone onto one boat, right? By Jim Roddy, president, Jameson Publishing and Business Solutions magazine

  • Why Retail Needs Kiosk VARs ... Now More Than Ever
    Why Retail Needs Kiosk VARs ... Now More Than Ever

    A growing trend in omni-channel retailing spells huge opportunity for kiosk-wielding VARs.

  • Niche Expertise Drives Incredible Growth
    Niche Expertise Drives Incredible Growth

    This ISV is reaping the rewards of a focus on the beauty salon niche.

  • From BlueStar’s VARTECH: Qualities Of The Best Teammates
    From BlueStar’s VARTECH: Qualities Of The Best Teammates I had a once-in-a-lifetime opportunity at BlueStar’s VARTECH Conference, held Aug. 29-31 in Cincinnati. The keynote speaker for VARTECH was Jim Abbott, who pitched in the Olympics and the Major Leagues despite being born without a right hand. The stories he told about overcoming obstacles on his way to success are downright inspiring.
  • Tech Geeks Go Hollywood
    Tech Geeks Go Hollywood

    A lot of folks think the IT channel is full of geeks — boring engineers wearing pocket protectors, pecking away on smartphones, and talking virtualization, malware, voice pipelines, and load balancing. By Gennifer Biggs, Business Solutions magazine.

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BLUESTAR VIDEOS

  • SATO TH2 Printer – VARTECH Product Demo
    SATO TH2 Printer – VARTECH Product Demo

    This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.

  • BlueStar: Security, Healthcare Key To Channel Future
    BlueStar: Security, Healthcare Key To Channel Future

    In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.

  • Inside BlueStar’s VARTECH: Walking The Show Floor
    Inside BlueStar’s VARTECH: Walking The Show Floor

    I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.

  • APG NetPRO Cash Drawer – VARTECH Product Demo
    APG NetPRO Cash Drawer – VARTECH Product Demo

    In this video, Ann Klein, the Distribution Channel Manager at APG Cash Drawer, demonstrates the APG Cash Drawer NetPRO product and discusses the Caddy SPM at VARTECH 2012. The NetPRO was among several of the products at the event that is iPad compatible.

  • Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo
    Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo

    At VARTECH 2012, Datalogic exhibited its Gryphon Healthcare Scanner. The Gryphon features disinfectant-ready enclosures made of plastic and rubber that is resistant to chemical cleaning.

  • Elo Touch Solutions 1517L Monitor – VARTECH Product Demo
    Elo Touch Solutions 1517L Monitor – VARTECH Product Demo

    In this video, John Dittig, the National Sales Manager for Elo Touch Solutions, demonstrates Elo’s 1517L multifunction desktop touchmonitor at VARTECH 2012. The 1517L is a zero-bezel touchmonitor designed to withstand continuous public use in point of sale, point of service, and kiosk applications.

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