FEATURED BLUESTAR CONTENT

BlueStar’s Fraker Welcomes VARs To VARTECH

A video with highlights from VARTECH 2014 and past conferences — from cutting edge technology to a party at the Superdome this year — set the stage for a welcome on Sept. 19 from Mark Fraker, BlueStar’s VP of marketing.

  • Toshiba TEC’s Lee Highlights Two Printers At VARTECH
    Toshiba TEC’s Lee Highlights Two Printers At VARTECH

    Toshiba TEC showcased two printers — including one that has yet to be released — last week at VARTECH, the annual conference hosted by value-added distributor BlueStar. I met with Theresa Lee, the product manager of Toshiba’s Electronic Imaging Division, during the VARTECH CodeZone expo to receive more details on the products.

  • “Hybrid Solutions-as-a-Service” Model Can Pave POS VARs’ Way To Recurring Revenue
    “Hybrid Solutions-as-a-Service” Model Can Pave POS VARs’ Way To Recurring Revenue

    BlueStar wants its channel partners to know there is an answer to their questions about how to transition their businesses away from break/fix to the as-a-Service recurring revenue model. The new solution was a topic at several sessions during VARTECH 2014, the annual conference hosted by value-added distributor BlueStar this week at the Hyatt Regency in New Orleans.

  • VARTECH: Live Polls Offer Insight On Biggest Reseller Challenges, Shrinking Margins
    VARTECH: Live Polls Offer Insight On Biggest Reseller Challenges, Shrinking Margins

    Solutions providers attending VARTECH 2014, the annual conference hosted by value-added distributor BlueStar, participated in two interesting live polls during a partner meeting Thursday afternoon at the Hyatt Regency in New Orleans. Resellers used their smartphones to submit their responses via text, Twitter, or a web page, and the results were posted on a giant screen as they were received.

  • BlueStar Executives Reveal Channel Trends At VARTECH
    BlueStar Executives Reveal Channel Trends At VARTECH

    I appreciated that BlueStar executives cut to the chase during their regional update meeting with a few hundred U.S.-based VAR partners Thursday afternoon at their annual VARTECH conference in New Orleans. So I’ll cut to the chase and get right to some of their most insightful statistics and quotes.

  • VARTECH 2014: 9 Social Media Tips For VARs
    VARTECH 2014: 9 Social Media Tips For VARs

    Do you recall the 1939 version of The Wizard Of Oz when a fearful Dorothy, played by Judy Garland, exclaims, “Lions and tigers and bears, oh my!”? Today, solutions providers — especially those old enough to remember the 1939 version of The Wizard Of Oz — are saying “Facebook and Twitter and LinkedIn, oh my!” as they face an avalanche of social media options.

  • Lively Media Panel Opens VARTECH 2014
    Lively Media Panel Opens VARTECH 2014

    Value-added distributor BlueStar turned the tables on members of the channel media at its VARTECH conference in New Orleans Thursday. The day one general session opened with BlueStar Global Marketing Manager Dean Reverman asking publishing executives and editors questions about trends and best practices for solutions providers and IT vendors.

  • New VARTECH 2014 Solutions Sessions Will Provide Actionable Information
    New VARTECH 2014 Solutions Sessions Will Provide Actionable Information

    A full slate of new “Solutions Sessions” make the VARTECH 2014 agenda a valuable resource for actionable information to help your business grow.  The event will be held September 18-20, 2014, at the Hyatt Regency Hotel in New Orleans, and it features VARTECH Nation classes that will begin with discussion moderated by a BlueStar team member, followed by vendor case studies targeting real-world solutions. 

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BLUESTAR VIDEOS

  • SATO TH2 Printer – VARTECH Product Demo
    SATO TH2 Printer – VARTECH Product Demo

    This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.

  • BlueStar: Security, Healthcare Key To Channel Future
    BlueStar: Security, Healthcare Key To Channel Future

    In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.

  • Inside BlueStar’s VARTECH: Walking The Show Floor
    Inside BlueStar’s VARTECH: Walking The Show Floor

    I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.

  • APG NetPRO Cash Drawer – VARTECH Product Demo
    APG NetPRO Cash Drawer – VARTECH Product Demo

    In this video, Ann Klein, the Distribution Channel Manager at APG Cash Drawer, demonstrates the APG Cash Drawer NetPRO product and discusses the Caddy SPM at VARTECH 2012. The NetPRO was among several of the products at the event that is iPad compatible.

  • Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo
    Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo

    At VARTECH 2012, Datalogic exhibited its Gryphon Healthcare Scanner. The Gryphon features disinfectant-ready enclosures made of plastic and rubber that is resistant to chemical cleaning.

  • Elo Touch Solutions 1517L Monitor – VARTECH Product Demo
    Elo Touch Solutions 1517L Monitor – VARTECH Product Demo

    In this video, John Dittig, the National Sales Manager for Elo Touch Solutions, demonstrates Elo’s 1517L multifunction desktop touchmonitor at VARTECH 2012. The 1517L is a zero-bezel touchmonitor designed to withstand continuous public use in point of sale, point of service, and kiosk applications.

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