A lot has changed in retail mobility in the last two years. A panel discussion at BlueStar VARTECH 2015 included a look back at mobile point of sale (mPOS) projections from 2013, how accurate those projections were, and where mPOS is likely to be heading from here.
At BlueStar VARTECH 2015, marketing your IT solutions provider business was the topic of a panel discussion, and advice from panelists included how to avoid marketing mistakes.
There are a multitude of approaches you could take market your IT solutions providers business — and you want to be sure you have chosen the right ones. To help channel partners make the best decisions when it comes to their marketing strategies, BlueStar invited a panel to discuss the topic at VARTECH 2015. Panelists were Garrett Geib, president of the SkyRocket Group; Angela Diffly, the editor of VSR Magazine; Michael Carr, the vice president of sales at ProspectStream; and Jim Roddy, the president of Business Solutions.
Location-based technology and its impact on how your merchant clients can leverage it to enhance customer experience was a topic for a panel at BlueStar’s VARTECH 2015.
At BlueStar’s VARTECH 2015, members of the customer experience panel listed tech trends VARs should support to help their merchant IT clients increase customer engagement.
Your merchant IT clients may want to leverage technology to enhance customer experience, but finding a place to start can be difficult. At BlueStar’s VARTECH 2015, members of the customer experience panel offered advice for beginning a project and keeping it in the proper perspective.
This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.
In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.
I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.
In this video, Ann Klein, the Distribution Channel Manager at APG Cash Drawer, demonstrates the APG Cash Drawer NetPRO product and discusses the Caddy SPM at VARTECH 2012. The NetPRO was among several of the products at the event that is iPad compatible.
At VARTECH 2012, Datalogic exhibited its Gryphon Healthcare Scanner. The Gryphon features disinfectant-ready enclosures made of plastic and rubber that is resistant to chemical cleaning.
In this video, John Dittig, the National Sales Manager for Elo Touch Solutions, demonstrates Elo’s 1517L multifunction desktop touchmonitor at VARTECH 2012. The 1517L is a zero-bezel touchmonitor designed to withstand continuous public use in point of sale, point of service, and kiosk applications.