VARTECH 2015 keynote speaker Mark Scharenbroich's message to several hundred channel executives Sept. 15 was filled with feelings of humility, gratefulness, and the power of a kind word. Following are golden nuggets and top quotes from Scharenbroich’s moving welcome to BlueStar’s annual partner conference:
Most everyone in the channel is aware that when VARs complain about vendors, the topic mentioned most is the desire for greater margins. But do you know what I hear most often from vendors when they list the number one VAR area to improve? It’s marketing, hands down.
A lot has changed in retail mobility in the last two years. A panel discussion at BlueStar VARTECH 2015 included a look back at mobile point of sale (mPOS) projections from 2013, how accurate those projections were, and where mPOS is likely to be heading from here.
If you are trying to build a marketing plan for your IT solution provider business, it’s important to understand the components that will make your strategy work. Panelists at BlueStar VARTECH 2015 offered a primer on different types of marketing activities and how you can best use them.
Considering social media as a means to market your IT solutions provider business is likely to lead to a host of questions about platforms, messaging — and even whether to try it at all.
At BlueStar VARTECH 2015, marketing your IT solutions provider business was the topic of a panel discussion, and advice from panelists included how to avoid marketing mistakes.
This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.
In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.
I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.
In this video, Ann Klein, the Distribution Channel Manager at APG Cash Drawer, demonstrates the APG Cash Drawer NetPRO product and discusses the Caddy SPM at VARTECH 2012. The NetPRO was among several of the products at the event that is iPad compatible.
At VARTECH 2012, Datalogic exhibited its Gryphon Healthcare Scanner. The Gryphon features disinfectant-ready enclosures made of plastic and rubber that is resistant to chemical cleaning.
In this video, John Dittig, the National Sales Manager for Elo Touch Solutions, demonstrates Elo’s 1517L multifunction desktop touchmonitor at VARTECH 2012. The 1517L is a zero-bezel touchmonitor designed to withstand continuous public use in point of sale, point of service, and kiosk applications.