By Nerino Mayer, Executive Director, Sterling Payment Technologies
These days, there's increased pressure on technology providers to be all things to all people, and it likely goes without saying that there's one word to describe this expectation: unrealistic.
So, how do you bring the broadest array of services to your merchants when they are outside your business model? The answer is to partner with companies that are experts in their fields.
Developing strategic partnerships with specialists in the industry can not only help you become a better technology provider, but raise your credibility among your customers and your peers.