This New, Automated Online Tool Fast-Tracks Reseller Through the Vendor Authorization Process, Making it Easier for VARs to Support Margin-Preserving Pricing Policies
D&H Distributing, the major North American computer products and consumer electronics distributor, introduces its new “Get Authorized” program for resellers, which launches recently. The “Get Authorized” tool reduces the time and labor of the vendor authorization process, which resellers must go through in order to buy products that are subject to MAP (minimum advertised pricing), UPP (unilateral pricing policy) and similar authorization restrictions.
MAP and UPP policies have been instituted by manufacturers in order to keep product margins from dropping too dramatically due to aggressive pricing. VARs who wish to sell items covered by these guidelines must undergo a sometimes complex authorization process, which in effect documents that the VAR agrees to be compliant. This usually requires the engagement of an account representative and can take hours or even days. Products frequently subject to authorization guidelines include displays, PCs, storage drives, audio equipment — merchandise that has historically suffered quick commoditization.
With D&H’s new tool, eligible resellers need only to click a “Get Authorized Now!” button at any point during an online product search or order, and the authorization process is approved instantly. VARs can view and print a list of the different items covered under each vendor authorization, plus other key policy details, via this method. D&H customers must sign up for the program on dandh.com to take advantage.
“Our vendors have been asking us to help them manage their authorization programs, and at the same time, customers who want to sell their products under these guidelines have been asking us to make the process easier. To answer this unique challenge, we devised a totally automated and real-time time process that accommodates both the vendors’ and customers’ needs,” said Jeff Davis, senior vice president of sales at D&H Distributing. “The ‘Get Authorized’ program makes it more convenient for VARs to be compliant, and simplifies access to a greater breadth of offerings.”
About D&H Distributing
As the nation’s leading technology distributor, D&H provides a wealth of resources to empower solution providers and consultants, delivering a broad selection of SMB categories, products and applications. The company’s offerings span server and infrastructure, SOHO and mobile applications, consumer electronics and gaming. D&H’s multi-market expertise, account-dedicated sales teams, sterling service and flexible financing options are unmatched in the industry.
With an impressive 95-year history serving as a trusted advisor to the reseller channel, D&H has been able to consistently reinvent itself based upon changing market conditions. The company prides itself on creating business partnerships with an astute focus on ease-of-doing-business, relationships, value, performance and service.
D&H has been named Cisco’s Worldwide Small Business Distributor of the Year, won the Microsoft Licensing Operational Excellence Award seven years running and has been named Microsoft’s OEM Distributor of the Year. The company ships out of five separate locations in North America, including its US headquarters in Harrisburg and its Canadian headquarters in Mississauga, Ontario. For more information, visit www.dandh.com.
SOURCE: D&H Distributing